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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Pricing
    Salesforce Data 360Salesforce Starter
    Editions & Modules
    Data Cloud for Marketing
    $108000
    per year per org
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce Data 360Salesforce Starter
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Data 360Salesforce Starter
    Considered Both Products
    Salesforce
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    Salesforce Data 360Salesforce Starter
    Data Source Connection
    Comparison of Data Source Connection features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Salesforce Starter
    -
    Ratings
    Connect to traditional data sources8.19 Ratings00 Ratings
    Connecto to Big Data and NoSQL7.96 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Salesforce Starter
    -
    Ratings
    Simple transformations8.810 Ratings00 Ratings
    Complex transformations7.110 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    7.9
    10 Ratings
    1% below category average
    Salesforce Starter
    -
    Ratings
    Data model creation8.310 Ratings00 Ratings
    Metadata management7.89 Ratings00 Ratings
    Business rules and workflow8.010 Ratings00 Ratings
    Collaboration7.710 Ratings00 Ratings
    Testing and debugging7.510 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Salesforce Starter
    -
    Ratings
    Integration with data quality tools7.510 Ratings00 Ratings
    Integration with MDM tools6.58 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Customer data management / contact management00 Ratings7.27 Ratings
    Territory management00 Ratings7.57 Ratings
    Opportunity management00 Ratings9.07 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.46 Ratings
    Quote & order management00 Ratings9.65 Ratings
    Interaction tracking00 Ratings8.56 Ratings
    Channel / partner relationship management00 Ratings9.75 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    7.2
    6 Ratings
    7% below category average
    Lead management00 Ratings7.26 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.1
    5 Ratings
    5% above category average
    Task management00 Ratings9.65 Ratings
    Billing and invoicing management00 Ratings6.35 Ratings
    Reporting00 Ratings8.65 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Forecasting00 Ratings9.05 Ratings
    Pipeline visualization00 Ratings8.85 Ratings
    Customizable reports00 Ratings9.25 Ratings
    Customization
    Comparison of Customization features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    6.6
    6 Ratings
    15% below category average
    Custom fields00 Ratings6.96 Ratings
    Custom objects00 Ratings6.95 Ratings
    Scripting environment00 Ratings5.65 Ratings
    API for custom integration00 Ratings7.25 Ratings
    Security
    Comparison of Security features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Single sign-on capability00 Ratings8.66 Ratings
    Role-based user permissions00 Ratings8.66 Ratings
    Social CRM
    Comparison of Social CRM features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.7
    5 Ratings
    15% above category average
    Social engagement00 Ratings8.75 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Marketing automation00 Ratings8.25 Ratings
    Compensation management00 Ratings8.15 Ratings
    Platform
    Comparison of Platform features of Salesforce Data 360 and Salesforce Starter
    Feature
    Salesforce Data 360
    -
    Ratings
    Salesforce Starter
    8.3
    6 Ratings
    8% above category average
    Mobile access00 Ratings8.36 Ratings
    Best Alternatives
    Salesforce Data 360Salesforce Starter
    Small Businesses
    Skyvia
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce Data 360Salesforce Starter
    Likelihood to Recommend
    8.2
    (12 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    4.0
    (1 ratings)
    Usability
    8.2
    (12 ratings)
    8.4
    (4 ratings)
    User Testimonials
    Salesforce Data 360Salesforce Starter
    Likelihood to Recommend
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    Cons
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    Usability
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    ScreenShots

    Salesforce Starter Screenshots

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