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Salesforce Starter

Salesforce Starter
Formerly SalesforceIQ / Salesforce Essentials

Overview

What is Salesforce Starter?

Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be…

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Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://essentials.salesforce.com/prici…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $35 per month per user
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Product Demos

Sales Cloud Lightning Essentials Demo IT

YouTube

Sales Cloud Lightning Essentials Demo

YouTube

Demo: How PepTalkHer Scales Social Communications with Salesforce Essentials | Salesforce

YouTube

Salesforce Essentials Demo

YouTube
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

9
Avg 7.7

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

8.4
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

8.9
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

9.3
Avg 7.7

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

9.3
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

9.7
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.1
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

7.2
Avg 7.2

Platform

9
Avg 7.4
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Product Details

What is Salesforce Starter?

Salesforce Starter (formerly Salesforce Essentials), replacing the former SalesforceIQ CRM, is a solution designed to give small businesses all the tools needed to run a business in a single app. Plus, users get all the same features and can add up to 10 users with either plan.

The vendor's value proposition for Salesforce Essentials:

  • Take the office anywhere.
  • Track the sales process — from call to close.
  • Support customers across phone, web chat, social media, and email.
  • Organize all customer data.
  • Build real-time reports and dashboards to visualize key business metrics.
  • Sync with tools already in use, like Dropbox and DocuSign.

Salesforce Starter Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Quote & order management
  • Supported: Interaction tracking
  • Supported: Channel / partner relationship management

Marketing Automation Features

  • Supported: Lead management

CRM Project Management Features

  • Supported: Task management
  • Supported: Billing and invoicing management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Forecasting
  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: Scripting environment
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Social CRM Features

  • Supported: Social engagement

Integrations with 3rd-party Software Features

  • Supported: Marketing automation
  • Supported: Compensation management

Platform Features

  • Supported: Mobile access

Salesforce Starter Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Starter Video

Salesforce Essentials Demo

Salesforce Starter Competitors

Salesforce Starter Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, UK, Australia, New Zealand, Germany, Netherlands
Supported LanguagesEnglish

Frequently Asked Questions

Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

Salesforce Starter starts at $35.

Insightly and Pipedrive are common alternatives for Salesforce Starter.

Reviewers rate Integration with email client (e.g., Outlook or Gmail) highest, with a score of 10.

The most common users of Salesforce Starter are from Mid-sized Companies (51-1,000 employees).

Salesforce Starter Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)70%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews From Top Reviewers

(1-5 of 5)

Great out of the box solution for entry level CRM that you don't need all the other features of the full suite

Rating: 9 out of 10
November 29, 2024
DJ
Vetted Review
Verified User
Salesforce Starter
6 years of experience
this provides the basic self service for all the users to organize and manage the client information. easy to pick up and gives them the information on demand verse waiting for a report writer to template stuff up.
  • easy to organize the data
  • gives simple reports on demand and on the fly to the users with minimal training
Cons
  • sharing templates to others
This is ideal when you don't have a dedicated salesforce admin or report writer. the basic stuff can be a self service model and get the user to look at their data and where they are missing stuff, it will tell them how to self improve to collect the data so that they have imformative reports
Sales Force Automation (7)
88.57142857142858%
8.9
Customer data management / contact management
90%
9.0
Territory management
90%
9.0
Opportunity management
90%
9.0
Integration with email client (e.g., Outlook or Gmail)
100%
10.0
Quote & order management
90%
9.0
Interaction tracking
70%
7.0
Channel / partner relationship management
90%
9.0
Customer Service & Support
N/A
N/A
Marketing Automation (1)
80%
8.0
Lead management
80%
8.0
CRM Project Management (3)
86.66666666666666%
8.7
Task management
90%
9.0
Billing and invoicing management
80%
8.0
Reporting
90%
9.0
CRM Reporting & Analytics (3)
90%
9.0
Forecasting
90%
9.0
Pipeline visualization
90%
9.0
Customizable reports
90%
9.0
Customization (4)
82.5%
8.3
Custom fields
90%
9.0
Custom objects
90%
9.0
Scripting environment
70%
7.0
API for custom integration
80%
8.0
Security (2)
90%
9.0
Role-based user permissions
90%
9.0
Single sign-on capability
90%
9.0
Social CRM (1)
90%
9.0
Social engagement
90%
9.0
Integrations with 3rd-party Software (2)
90%
9.0
Marketing automation
90%
9.0
Compensation management
90%
9.0
Platform (1)
90%
9.0
Mobile access
90%
9.0
  • quick to learn and pick up either by self study or peer guidance
  • self service report generation so that no additional resouces is needed
  • Saas, so no maintenance
easy to use, training is intuitive and can be peer taught if needed. Not overly complex so that users can get started within a very short period of time.
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding

Salesforce Starter, a relaibe CRM you can Trust

Rating: 9 out of 10
October 11, 2024
Vetted Review
Verified User
Salesforce Starter
3 years of experience
Salesforce Starter is used to consolidate many interdepartmental workflow functions into one central place, in the cloud, secure and easily accessible to all involved. It also provides a place to hold records for many different processes, eliminating the use of separate excel files. Report generation of this data is easy to do within Salesforce Starter, and those can be automated.
  • Report Generation
  • Table view customization
  • Global Searching
Cons
  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
Salesforce Starter is a very flexible, easy to implement CRM package. It's appropriate for all business and company sizes, but likely small to med-large companies.
Sales Force Automation (7)
91.42857142857142%
9.1
Customer data management / contact management
90%
9.0
Territory management
80%
8.0
Opportunity management
90%
9.0
Integration with email client (e.g., Outlook or Gmail)
100%
10.0
Quote & order management
90%
9.0
Interaction tracking
90%
9.0
Channel / partner relationship management
100%
10.0
Customer Service & Support
N/A
N/A
Marketing Automation (1)
100%
10.0
Lead management
100%
10.0
CRM Project Management (3)
90%
9.0
Task management
90%
9.0
Billing and invoicing management
80%
8.0
Reporting
100%
10.0
CRM Reporting & Analytics (3)
90%
9.0
Forecasting
90%
9.0
Pipeline visualization
80%
8.0
Customizable reports
100%
10.0
Customization (4)
97.5%
9.8
Custom fields
100%
10.0
Custom objects
100%
10.0
Scripting environment
90%
9.0
API for custom integration
100%
10.0
Security (2)
100%
10.0
Role-based user permissions
100%
10.0
Single sign-on capability
100%
10.0
Social CRM (1)
70%
7.0
Social engagement
70%
7.0
Integrations with 3rd-party Software (2)
75%
7.5
Marketing automation
80%
8.0
Compensation management
70%
7.0
Platform (1)
80%
8.0
Mobile access
80%
8.0
  • ROI would mostly be based on efficiency improvements and time savings. These can be hard to quantify.
  • Tracking of Leads & Opportunities can be tied to revenue generation offsetting the investment.
  • Salesforce Starter has shown a positive ROI
Web & mobile app based. Great securing. It's easily customizable and intuitive.

Exceptional product for small-businesses to manage and grow at scale!

Rating: 10 out of 10
December 27, 2023
Starter edition provides a comprehensive toolset for small businesses to get up and running in a matter of days, instead of weeks or months. The package includes sales, service, marketing, map capabilities, and email/phone processes built in. More than that, this edition makes it very easy to scale using starter automation with workflows/flows. Then as you expand, you can easily upgrade to professional and enterprise/unlimited editions with further integration capabilities.
  • Sales CRM with built-in guidance and reminders to manage and track opportunities.
  • Self-service for customers and internal employee needs. Integrates forms and chatbots very easily into your existing website.
  • Guided setup with inherent flows to make transitioning from legacy systems to new age cloud-based technologies
  • Integrates with Outlook and Gmail extremely well. Includes the Salesforce Inbox mobile app to link records with calendar and email. Email reminders included automatically.
  • The Salesforce Mobile App comes with Starter, making it super easy to work on the go, even in remote areas.
Cons
  • Certain items look like they are included. For example, sales cadences with call flows are an additional cost.
  • Customizing certain business processes during the guided setup, without having Salesforce dev or admin experience.
  • I wish it included lower-tier marketing tools for sendable contacts with subdomains for domain health.
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
Sales Force Automation (7)
91.42857142857142%
9.1
Customer data management / contact management
100%
10.0
Territory management
80%
8.0
Opportunity management
100%
10.0
Integration with email client (e.g., Outlook or Gmail)
100%
10.0
Quote & order management
80%
8.0
Interaction tracking
80%
8.0
Channel / partner relationship management
100%
10.0
Customer Service & Support
N/A
N/A
Marketing Automation (1)
70%
7.0
Lead management
70%
7.0
CRM Project Management (3)
90%
9.0
Task management
100%
10.0
Billing and invoicing management
70%
7.0
Reporting
100%
10.0
CRM Reporting & Analytics (3)
100%
10.0
Forecasting
100%
10.0
Pipeline visualization
100%
10.0
Customizable reports
100%
10.0
Customization (4)
100%
10.0
Custom fields
100%
10.0
Custom objects
100%
10.0
Scripting environment
100%
10.0
API for custom integration
100%
10.0
Security (2)
100%
10.0
Role-based user permissions
100%
10.0
Single sign-on capability
100%
10.0
Social CRM (1)
50%
5.0
Social engagement
50%
5.0
Integrations with 3rd-party Software (2)
50%
5.0
Marketing automation
60%
6.0
Compensation management
40%
4.0
Platform (1)
100%
10.0
Mobile access
100%
10.0
  • It provides a clean and easy way to cover a large majority of business sales processes.
  • It makes it simple to track and manage activities and performance across a team.
  • It provides simple quote generation and management out the box, with the ability to forecast across a team, overall or specific to products and services.
Salesforce Starter is exactly what it says. It's specific to getting a small business up and running effectively, without unnecessary development or internal overhead required. It doesn't allow for a ton of customization, but it provides more than most other providers across sales, service, and integration/automating business processes. Some tools are more specific to organizations that want to focus on a specific area to grow or manage their business. That's where the other package types and integrations with specific tools come in.
Zoho CRM Plus, HubSpot CRM, ZoomInfo SalesOS, ZoomInfo MarketingOS, Salesforce Field Service, Salesforce Maps

SalesforceIQ Believer

Rating: 10 out of 10
January 24, 2018
MZ
Vetted Review
Verified User
Salesforce Starter
1 year of experience
We use SalesforceIQ to track our engagement with out customer base. We use it across parts, sales and service. It has helped us address communication within as multiple people deal with customer locations.
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Cons
  • SalesforceIQ has some reporting items that are a little harder to easily uncover but I have found work arounds or manually created reporting to get that information, such as number of times a salesperson was at a location.
  • Some of the upgrade items I would like to see are available in salesforce sales cloud that allow easier automation for marketing.
SalesforceIQ is a perfect CRM to start with and get your organization used to tracking customer contact. It was an easy setup and well adopted. It allowed us to rollout completely in just 30 days. We have seen a large increase in our ability to communicate. It may be lacking in some items if you already have a tracking method but was the perfect starting point for us.
Sales Force Automation (5)
92%
9.2
Customer data management / contact management
90%
9.0
Territory management
100%
10.0
Opportunity management
70%
7.0
Integration with email client (e.g., Outlook or Gmail)
100%
10.0
Interaction tracking
100%
10.0
Customer Service & Support
N/A
N/A
Marketing Automation (1)
60%
6.0
Lead management
60%
6.0
CRM Project Management
N/A
N/A
CRM Reporting & Analytics (3)
N/A
N/A
Forecasting
N/A
N/A
Pipeline visualization
N/A
N/A
Customizable reports
N/A
N/A
Customization (3)
33.333333333333336%
3.3
Custom fields
100%
10.0
Scripting environment
N/A
N/A
API for custom integration
N/A
N/A
Security (2)
95%
9.5
Role-based user permissions
90%
9.0
Single sign-on capability
100%
10.0
Social CRM (1)
N/A
N/A
Social engagement
N/A
N/A
Integrations with 3rd-party Software (2)
N/A
N/A
Marketing automation
N/A
N/A
Compensation management
N/A
N/A
Platform (1)
100%
10.0
Mobile access
100%
10.0
  • We have noticed since we have started using SalesforceIQ to communicate items on customer account notes we have freed up hours of phone time between employees allowing us to better answer customer phone calls. This is especially true in our parts department where we have inside and outside sales.
  • We tied in use of Salesforce to our bonus structure to encourage employees to use the software. It is the direction our business is going and we needed everyone to participate to make it work. The newer the employee the better they are about logging information and visits.
We selected SalesforceIQ over Insightly because of the email automation they offered. Their app also seemed to be a little more robust. I highly recommend a trial before you make a decision. The trial with SalesforceIQ is what sold us on the product.

An ideal CRM tool

Rating: 9 out of 10
January 15, 2018
Vetted Review
Verified User
Salesforce Starter
1 year of experience
It is a great CRM solution, used briefly by our Sales team. We were exploring alternatives to ZohoCRM.
  • CRM Managment
  • Streamlining Sales Funnel
  • Providing data sets and analytics
Cons
  • Price point for smaller startups. Not budget friendly.
A necessary tool for lead generation and business development.
Sales Force Automation (7)
90%
9.0
Customer data management / contact management
90%
9.0
Territory management
90%
9.0
Opportunity management
90%
9.0
Integration with email client (e.g., Outlook or Gmail)
90%
9.0
Quote & order management
90%
9.0
Interaction tracking
90%
9.0
Channel / partner relationship management
90%
9.0
Customer Service & Support
N/A
N/A
Marketing Automation (1)
90%
9.0
Lead management
90%
9.0
CRM Project Management (3)
90%
9.0
Task management
90%
9.0
Billing and invoicing management
90%
9.0
Reporting
90%
9.0
CRM Reporting & Analytics (3)
90%
9.0
Forecasting
90%
9.0
Pipeline visualization
90%
9.0
Customizable reports
90%
9.0
Customization (4)
90%
9.0
Custom fields
90%
9.0
Custom objects
90%
9.0
Scripting environment
90%
9.0
API for custom integration
90%
9.0
Security (2)
90%
9.0
Role-based user permissions
90%
9.0
Single sign-on capability
90%
9.0
Social CRM (1)
90%
9.0
Social engagement
90%
9.0
Integrations with 3rd-party Software (2)
90%
9.0
Marketing automation
90%
9.0
Compensation management
90%
9.0
Platform (1)
90%
9.0
Mobile access
90%
9.0
  • Not budget friendly for smaller start-ups.
  • ZohoCRM
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