Salesforce Data 360 vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Zendesk Suite
Score 8.6 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Salesforce Data 360Zendesk Suite
Editions & Modules
Data Cloud for Marketing
$108000
per year per org
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Salesforce Data 360Zendesk Suite
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount available with annual pricing.
More Pricing Information
Community Pulse
Salesforce Data 360Zendesk Suite
Features
Salesforce Data 360Zendesk Suite
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Salesforce Data 360
7.8
9 Ratings
6% below category average
Zendesk Suite
-
Ratings
Connect to traditional data sources7.99 Ratings00 Ratings
Connecto to Big Data and NoSQL7.66 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Salesforce Data 360
7.8
10 Ratings
4% below category average
Zendesk Suite
-
Ratings
Simple transformations8.610 Ratings00 Ratings
Complex transformations7.010 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Salesforce Data 360
7.8
10 Ratings
1% below category average
Zendesk Suite
-
Ratings
Data model creation8.210 Ratings00 Ratings
Metadata management7.89 Ratings00 Ratings
Business rules and workflow7.910 Ratings00 Ratings
Collaboration7.610 Ratings00 Ratings
Testing and debugging7.410 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Salesforce Data 360
6.9
10 Ratings
15% below category average
Zendesk Suite
-
Ratings
Integration with data quality tools7.410 Ratings00 Ratings
Integration with MDM tools6.48 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Salesforce Data 360
-
Ratings
Zendesk Suite
8.8
179 Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.4178 Ratings
Expert directory00 Ratings8.0122 Ratings
Subscription-based notifications00 Ratings8.7125 Ratings
ITSM collaboration and documentation00 Ratings8.1126 Ratings
Ticket creation and submission00 Ratings9.5178 Ratings
Ticket response00 Ratings9.2177 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Salesforce Data 360
-
Ratings
Zendesk Suite
8.2
161 Ratings
2% above category average
External knowledge base00 Ratings8.2155 Ratings
Internal knowledge base00 Ratings8.3148 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Salesforce Data 360
-
Ratings
Zendesk Suite
8.8
174 Ratings
10% above category average
Customer portal00 Ratings9.2142 Ratings
IVR00 Ratings8.273 Ratings
Social integration00 Ratings8.2115 Ratings
Email support00 Ratings9.3171 Ratings
Help Desk CRM integration00 Ratings8.9132 Ratings
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Salesforce Data 360Zendesk Suite
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Score 10.0 out of 10
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Score 9.0 out of 10
Medium-sized Companies
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Score 8.0 out of 10
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Score 9.0 out of 10
Enterprises
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Score 8.0 out of 10
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Score 8.9 out of 10
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User Ratings
Salesforce Data 360Zendesk Suite
Likelihood to Recommend
8.4
(4 ratings)
9.2
(208 ratings)
Likelihood to Renew
6.0
(1 ratings)
10.0
(43 ratings)
Usability
8.0
(4 ratings)
8.8
(82 ratings)
Availability
-
(0 ratings)
9.1
(14 ratings)
Performance
-
(0 ratings)
9.1
(11 ratings)
Support Rating
-
(0 ratings)
5.6
(31 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
6.4
(10 ratings)
Implementation Rating
-
(0 ratings)
9.1
(19 ratings)
Configurability
-
(0 ratings)
9.1
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Salesforce Data 360Zendesk Suite
Likelihood to Recommend
Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
Read full review
Zendesk
Being a customer support agent, I found it very good when it comes to send an email or call or chat- with the user. I can do all that from the one single platform which is so easy and time saving for you. It does not take much time to use this, We can chat- with the user and at the same time we can send an email to them as well.
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Pros
Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
Read full review
Zendesk
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
Read full review
Cons
Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
Read full review
Zendesk
  • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
  • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
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Likelihood to Renew
Salesforce
No answers on this topic
Zendesk
Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
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Usability
Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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Zendesk
Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
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Reliability and Availability
Salesforce
No answers on this topic
Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
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Performance
Salesforce
No answers on this topic
Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
Read full review
Support Rating
Salesforce
No answers on this topic
Zendesk
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
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Online Training
Salesforce
No answers on this topic
Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
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Implementation Rating
Salesforce
No answers on this topic
Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
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Alternatives Considered
Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
Read full review
Zendesk
The customisable reporting every time. Our leadership reply on me to run my team and want to know what customers are telling us so they can elevate our products. We have extensive custom reports that tie up all aspects of our product and customer journeys. I've not found another product that allows me as much freedom as Zendesk Suite explore does, so far.
Read full review
Scalability
Salesforce
No answers on this topic
Zendesk
WHY we will use Zendesk in HR and PD internally
Read full review
Return on Investment
Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
Read full review
Zendesk
  • Integrating other AI solutions for an organization with high volumes can cost about USD5000 monthly. With Zendesk AI and by building onto the same with AI powered apps built for Zendesk Suite we save a projected USD4000 monthly.
  • Robust Zendesk APIs have enabled us to integrate our internal system with a customized app saving us hundreds of hours every quarter spent loading customer profiles that are not loaded instantly from the app.
  • Plug and play apps like Round robin save us weeks of sprint delay timelines as they do not require additional coding or developer support to install and start using.
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ScreenShots

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations