SAP Agile Data Preparation vs. SMARTe Data Platform

SAP Agile Data Preparation is well suited for an organization with loads of data where data can be transformed, analyzed and shared on a single click. Thus, the software is well suited for organization which have intense data working. Further, the software is not suited for small/medium organization as there data would be comparatively less and they may not be able to afford the software.

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Centralized data storage, monitoring, and constant refreshes, as well as synchronization of global data are helping supply chain members reduce risk and secure stronger contracts.
• SAP empowers its users for successful data management by providing very easy-to-use tools which allow one to access, manipulate, and update a ton of data.
• SAP allows you to create data with having technical programming skills

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• To manage user's email notifications
• Search data across worksheet
• Data quality statistics

Incentivized

• UI could be better.
• Automate the product buying experience.

I have no had any major issues, just a couple minor ones.

Incentivized

Our organization chose SAP Agile Data Preparation because of its brand name and the pricing. The software was feasible for the organization as it provides loads of feature as compared to other software's at a reasonable price. Additionally, SAP Agile Data Preparation is powered by SAP HANA so that is a prerequisite to data preparation freedom. Also, at the implementation stage the software was working really efficiently in terms of features, durability and performance.

Incentivized

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Data management for large community has been increased
• Easy to collaborate with relevant stakeholders
• Smart and user-friendly interface
• Data sharing feature with excel, spreadsheet etc

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized