A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experience
Director Marketing Operations in Marketing at LeanIX (Computer Software, 201-500 employees)
Chose SMARTe Data Platform
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level.
Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Business Developer Consultant in Sales at Oracle (Utilities, 10,001+ employees)
Chose SMARTe Data Platform
Very similar, probably Lusha has a bigger database atm. But for the same contacts SMARTe has more details. So for a deep unlock I tend to prefer SMARTe over Lusha. Experience with Lusha was very short, especially because SMARTe deals better with GDPR obligations, so easier to use …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
SMARTe Data Platform
Prospecting
Comparison of Prospecting features of SMARTe Data Platform
Feature
SMARTe Data Platform
7.6
3 Ratings
2% below category average
Advanced search
7.93 Ratings
Identification of new leads
7.23 Ratings
List quality
7.43 Ratings
List upload/download
6.93 Ratings
Ideal customer targeting
7.43 Ratings
Load time/data access
8.63 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of SMARTe Data Platform
Feature
SMARTe Data Platform
7.8
3 Ratings
1% above category average
Contact information
7.73 Ratings
Company information
7.83 Ratings
Industry information
7.83 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of SMARTe Data Platform
SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
