Item: SMARTe Data Platform
Rating: 10
Author: Lorenzo Salomoni

Use Cases and Deployment Scope

I use SMARTe on a daily basis in my prospecting activity. SMARTe offers multiple ways to support the prospecting activity, I tend to use the Chrome Extension to unlock contact details from LinkedIn Sales Nav. Given the difficulty in finding this information working in Europe, I have to admit that the tool has helped me a lot in this.
My prospecting work has been faster, more efficient and more precise, so my feedback is extremely positive.

Pros and Cons

Unlocking Phone Number from a contact
Unlocking Email from a contact
Tracking the relevant role within the company
Understanding companies organization

Efficiency of Chrome Extension. Sometimes page is not loading
Duration of log in, usually with a day of not use logs out automatically
List of contact unlocked better sorted out and available

Return on Investment

More contacts available
Increased response rate thanks to more way to reach out
Increased conversion rate

Alternatives Considered

Lusha

Very similar, probably Lusha has a bigger database atm. But for the same contacts SMARTe has more details.
So for a deep unlock I tend to prefer SMARTe over Lusha.
Experience with Lusha was very short, especially because SMARTe deals better with GDPR obligations, so easier to use it from a company perspective.

Key Insights

Do you think SMARTe Data Platform delivers good value for the price?

Yes

Are you happy with SMARTe Data Platform's feature set?

Yes

Did SMARTe Data Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SMARTe Data Platform go as expected?

I wasn't involved with the implementation phase

Would you buy SMARTe Data Platform again?

Yes

Likelihood to Recommend

SMARTe offers multiple ways to support the prospecting activity, I tend to use the Chrome Extension to unlock contact details from LinkedIn Sales Nav. Given the difficulty in finding this information working in Europe, I have to admit that the tool does his job perfectly.
Only thing that could be developed is ability to find details from smaller companies. Sometimes they are (and I understand why) difficult to find.

Highly Recommended!

Overall Satisfaction with SMARTe Data Platform