Data enrichment that goes one step further.
May 29, 2023

Data enrichment that goes one step further.

Adrian Mills | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SMARTe Data Platform

SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
  • Enrichment
  • Job title classification
  • New contact identification
  • Native HubSpot integration
  • Clearer job segmentation that does not categorise to multiple values
  • It is not possible to provide a quantitive ROI impact
  • a 20% uplift in enrichment vs our other vendor.
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level.

Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes.

Clearbit does have a native integration that offers data refresh.

Do you think SMARTe Data Platform delivers good value for the price?

Yes

Are you happy with SMARTe Data Platform's feature set?

Yes

Did SMARTe Data Platform live up to sales and marketing promises?

Yes

Did implementation of SMARTe Data Platform go as expected?

Yes

Would you buy SMARTe Data Platform again?

Yes

  1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
  2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
  3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

SMARTe Data Platform Feature Ratings

Advanced search
8
Identification of new leads
8
List quality
8
List upload/download
9
Ideal customer targeting
8
Load time/data access
10
Contact information
8
Company information
9
Industry information
9
Salesforce integration
9
Company/business profiles
8
Data hygiene
9
Filters and segmentation
8