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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAS 360 Plan

    Score8.9 out of 10
    N/AFormerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.N/A

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
    Pricing
    SAS 360 PlanSynthio
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAS 360 PlanSynthio
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SAS 360 PlanSynthio
    Prospecting
    Comparison of Prospecting features of SAS 360 Plan and Synthio
    Feature
    SAS 360 Plan
    -
    Ratings
    Synthio
    9.7
    2 Ratings
    23% above category average
    Advanced search00 Ratings10.02 Ratings
    Identification of new leads00 Ratings10.02 Ratings
    List quality00 Ratings9.02 Ratings
    List upload/download00 Ratings10.02 Ratings
    Ideal customer targeting00 Ratings9.02 Ratings
    Load time/data access00 Ratings10.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of SAS 360 Plan and Synthio
    Feature
    SAS 360 Plan
    -
    Ratings
    Synthio
    9.3
    2 Ratings
    18% above category average
    Contact information00 Ratings9.02 Ratings
    Company information00 Ratings9.02 Ratings
    Industry information00 Ratings10.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of SAS 360 Plan and Synthio
    Feature
    SAS 360 Plan
    -
    Ratings
    Synthio
    9.4
    2 Ratings
    23% above category average
    Salesforce integration00 Ratings10.01 Ratings
    Company/business profiles00 Ratings9.02 Ratings
    Data hygiene00 Ratings9.02 Ratings
    Automatic data refresh00 Ratings10.02 Ratings
    Filters and segmentation00 Ratings9.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of SAS 360 Plan and Synthio
    Feature
    SAS 360 Plan
    -
    Ratings
    Synthio
    9.0
    2 Ratings
    19% above category average
    Append emails to records00 Ratings9.02 Ratings
    Best Alternatives
    SAS 360 PlanSynthio
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.4 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAS 360 PlanSynthio
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (2 ratings)
    Data Sharing and Collaboration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAS 360 PlanSynthio
    Likelihood to Recommend
    SAS
    No answers on this topic
    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
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    Pros
    SAS
    • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
    • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
    • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
    Incentivized
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    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
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    Cons
    SAS
    • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
    • Missing feature: Hubspot CRM integration.
    Incentivized
    Read full review
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    Alternatives Considered
    SAS
    No answers on this topic
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
    Read full review
    Return on Investment
    SAS
    No answers on this topic
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
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