Scoop.it Content Director vs. Unsplash for Brands

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

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I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.

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• Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
• Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
• Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

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• Unsplash consists of a great selection and good variety stock photos.
• Unsplash offers curated collections.
• Unsplash offers great advertising options to creators.

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• When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

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• Would like to see more variety for commonly searched images
• Indications if you've used the images before on the site and when (dates, challenges)
• Information on the photographer/creator

Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

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I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

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Well thought out UI

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I think the usability is awesome. The UX and simplicity is great and allows you to quicky find a suitable image. Compared to, for example Shutterstock, it's way more accessible. The added collection feature is also nice, since they are relevant for the time of year. The quick filters on the top are useful as well. And the download is always fast.

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The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

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We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

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I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.

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• I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

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• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!