Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$129
per month
SERPWoo
Score 7.0 out of 10
N/A
SERPWoo offers their eponymous search engine optimization tool for reputation management and search engine results tracking.
The ability to test almost all features for free, to learn the [long term] potential, helps to better understand what aspects of marketing tasks can help more. It also has multiple tools in various areas of SEM and SEO, something that not all tools have available.
One of the main reasons is the specialization towards the SERP analysis and the possibility of testing, and it has a lower cost.[It also has] basic management simplicity and reporting.