SEOGadget for Excel vs. Siteimprove

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

Incentivized

Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.

Incentivized

• Authentication is simple and requires no real in-depth knowledge
• Importing of data into Excel saves time and saves us an extra step which is really important
• Working with the data we need to see is much easier and faster
• Collects multiple sources and saves time logging in
• Data analysis is simple and straight forward

Incentivized

• User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
• Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling

Incentivized

• More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
• More data imports would be nice this could be more of a one-and-done package, right now it only imports links
• Added functionality to analyze data would be nice

Incentivized

• I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.

Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.

I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

Incentivized

We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .

Incentivized

• It is hard to quantify this realistically but it does save time and that is big
• Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
• We haven't had any negative impacts as this is mainly a time saver

Incentivized

• Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
• Siteimprove has helped reduce our broken links, style violations and misspellings.
• Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.

Incentivized