What users are saying about
3 Ratings
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Score 8 out of 100
5 Ratings
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Score 9.6 out of 100

Feature Set Ratings

  • SurferSEO ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

6.6

SEOGadget for Excel

66%
8.4

SurferSEO

84%
SurferSEO ranks higher in 7/8 features

Keyword analysis

7.0
70%
1 Rating
7.3
73%
2 Ratings

Backlink management

9.0
90%
1 Rating
7.0
70%
1 Rating

SERP ranking tracking

6.0
60%
1 Rating
7.3
73%
2 Ratings

Page grader

7.0
70%
1 Rating
10.0
100%
2 Ratings

Competitive analysis

7.0
70%
1 Rating
10.0
100%
2 Ratings

Site recommendations

5.0
50%
1 Rating
9.0
90%
1 Rating

Task management

5.0
50%
1 Rating
7.0
70%
1 Rating

Site audit / diagnostics

N/A
0 Ratings
9.5
95%
2 Ratings

SEO Channels

6.7

SEOGadget for Excel

67%
8.5

SurferSEO

85%
SurferSEO ranks higher in 4/4 features

Local SEO

7.0
70%
1 Rating
8.0
80%
1 Rating

Social SEO

6.0
60%
1 Rating
8.0
80%
1 Rating

Global SEO

7.0
70%
1 Rating
10.0
100%
1 Rating

Mobile SEO

N/A
0 Ratings
8.0
80%
1 Rating

SEO Platform & Account Management

8.0

SEOGadget for Excel

80%
8.5

SurferSEO

85%
SurferSEO ranks higher in 2/2 features

Multi-domain support

7.0
70%
1 Rating
7.0
70%
1 Rating

Integration with web analytics tools

9.0
90%
1 Rating
10.0
100%
1 Rating

Attribute Ratings

  • SurferSEO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

SEOGadget for Excel

70%
1 Rating
10.0

SurferSEO

100%
2 Ratings

Likelihood to Recommend

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

SurferSEO

SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
Skyler Benson | TrustRadius Reviewer

Pros

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
Skyler Benson | TrustRadius Reviewer

Pricing Details

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Return on Investment

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • It has increased my Google rankings and allowed me to rank for many more keywords.
  • Provides a full content strategy to become an expert in any niche.
  • Provides a content audit for existing content as well as action points to rank higher.
Skyler Benson | TrustRadius Reviewer

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