SEOGadget for Excel vs SurferSEO

Likelihood to Recommend

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

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Feature Rating Comparison

SEOGadget for Excel

SurferSEO

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site recommendations

Task management

Site audit / diagnostics

SEOGadget for Excel

SurferSEO

Local SEO

Social SEO

Global SEO

SEOGadget for Excel

SurferSEO

Multi-domain support

Integration with web analytics tools

Pros

Authentication is simple and requires no real in-depth knowledge
Importing of data into Excel saves time and saves us an extra step which is really important
Working with the data we need to see is much easier and faster
Collects multiple sources and saves time logging in
Data analysis is simple and straight forward

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Analysis for on-page ranking factors
Competition analytics
NLP Analysis for webpage content
Content SEO scoring
Content editor with details about what to rank for
Plugin that helps with search data on Google

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

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Cons

More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
More data imports would be nice this could be more of a one-and-done package, right now it only imports links
Added functionality to analyze data would be nice

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Integrating better keyword data
Full Site SEO Auditor (independent of copy)
Technical Factor analysis

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

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Alternatives Considered

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

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Return on Investment

It is hard to quantify this realistically but it does save time and that is big
Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
We haven't had any negative impacts as this is mainly a time saver

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
SurferSEO gives our team the ability to rank quicker than without the tool
SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
SurferSEO makes our agency look and feel like a professional that knows what they are doing

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

SEOGadget for Excel

SurferSEO

SEOGadget for Excel vs SurferSEO