What users are saying about
2 Ratings
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Score 7.3 out of 100
3 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

SurferSEO

SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
Joseph Kahn | TrustRadius Reviewer

Feature Rating Comparison

SEO

SEOGadget for Excel
6.6
SurferSEO
10.0
Keyword analysis
SEOGadget for Excel
7.0
SurferSEO
10.0
Backlink management
SEOGadget for Excel
9.0
SurferSEO
SERP ranking tracking
SEOGadget for Excel
6.0
SurferSEO
10.0
Page grader
SEOGadget for Excel
7.0
SurferSEO
10.0
Competitive analysis
SEOGadget for Excel
7.0
SurferSEO
10.0
Site recommendations
SEOGadget for Excel
5.0
SurferSEO
Task management
SEOGadget for Excel
5.0
SurferSEO
Site audit / diagnostics
SEOGadget for Excel
SurferSEO
10.0

SEO Channels

SEOGadget for Excel
6.7
SurferSEO
Local SEO
SEOGadget for Excel
7.0
SurferSEO
Social SEO
SEOGadget for Excel
6.0
SurferSEO
Global SEO
SEOGadget for Excel
7.0
SurferSEO

SEO Platform & Account Management

SEOGadget for Excel
8.0
SurferSEO
Multi-domain support
SEOGadget for Excel
7.0
SurferSEO
Integration with web analytics tools
SEOGadget for Excel
9.0
SurferSEO

Pros

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Joseph Kahn | TrustRadius Reviewer

Alternatives Considered

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Return on Investment

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

SurferSEO

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Joseph Kahn | TrustRadius Reviewer

Pricing Details

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

SEOGadget for Excel
7.0
SurferSEO
10.0

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