SEOGadget for Excel vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SEOGadget for Excel
Score 8.0 out of 10
N/A
SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
SurferSEO
Score 8.8 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
SEOGadget for ExcelSurferSEO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SEOGadget for ExcelSurferSEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SEOGadget for ExcelSurferSEO
Top Pros
Top Cons
Features
SEOGadget for ExcelSurferSEO
SEO
Comparison of SEO features of Product A and Product B
SEOGadget for Excel
6.6
1 Ratings
16% below category average
SurferSEO
7.7
2 Ratings
1% below category average
Keyword analysis7.01 Ratings8.02 Ratings
Backlink management9.01 Ratings00 Ratings
SERP ranking tracking6.01 Ratings10.01 Ratings
Page grader7.01 Ratings8.02 Ratings
Competitive analysis7.01 Ratings7.02 Ratings
Site recommendations5.01 Ratings00 Ratings
Task management5.01 Ratings3.01 Ratings
Site audit / diagnostics00 Ratings10.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SEOGadget for Excel
6.7
1 Ratings
13% below category average
SurferSEO
7.0
1 Ratings
8% below category average
Local SEO7.01 Ratings6.01 Ratings
Social SEO6.01 Ratings00 Ratings
Global SEO7.01 Ratings8.01 Ratings
Mobile SEO00 Ratings7.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SEOGadget for Excel
8.0
1 Ratings
5% below category average
SurferSEO
7.0
1 Ratings
19% below category average
Multi-domain support7.01 Ratings7.01 Ratings
Integration with web analytics tools9.01 Ratings00 Ratings
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User Ratings
SEOGadget for ExcelSurferSEO
Likelihood to Recommend
7.0
(1 ratings)
8.0
(2 ratings)
User Testimonials
SEOGadget for ExcelSurferSEO
Likelihood to Recommend
Builtvisible UK
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Read full review
Surfer
Surfer is well suited for:
  • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
  • To identify NLP terms and the frequency of terms to be added to the page
  • To find internal linking opportunities
  • To plan pillar pages/topic clusters
Surfer is not a tool for
  • Technical SEO
  • Crawl Audits
  • Serp / Keyword Tracking
  • Project Management
Read full review
Pros
Builtvisible UK
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Read full review
Surfer
  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review
Cons
Builtvisible UK
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Read full review
Surfer
  • AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
  • Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
  • Backlinks: Surfer does have a backlink crawler, but it's quite limited
Read full review
Alternatives Considered
Builtvisible UK
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Read full review
Surfer
Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
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Return on Investment
Builtvisible UK
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Read full review
Surfer
  • Surfer has been a key tool in the past to help us rank many clients
  • We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
  • The results from using surfer on an article were easily seen within 3 months on average.
Read full review
ScreenShots