Signpost vs. Forma, now part of Snapchat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Signpost
Score 1.7 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
Forma, now part of Snapchat
Score 8.0 out of 10
N/A
Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
Pricing
SignpostForma, now part of Snapchat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SignpostForma, now part of Snapchat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SignpostForma, now part of Snapchat
Best Alternatives
SignpostForma, now part of Snapchat
Small Businesses
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises

No answers on this topic

Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SignpostForma, now part of Snapchat
Likelihood to Recommend
1.3
(2 ratings)
8.2
(1 ratings)
User Testimonials
SignpostForma, now part of Snapchat
Likelihood to Recommend
Signpost
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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Snap, Inc. (Snapchat for Business)
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
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Pros
Signpost
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
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Snap, Inc. (Snapchat for Business)
  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
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Cons
Signpost
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
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Snap, Inc. (Snapchat for Business)
  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
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Alternatives Considered
Signpost
No answers on this topic
Snap, Inc. (Snapchat for Business)
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
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Return on Investment
Signpost
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
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Snap, Inc. (Snapchat for Business)
  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
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ScreenShots

Forma, now part of Snapchat Screenshots

Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify