Signpost vs. Forma, now part of Snapchat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Signpost
Score 1.7 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
Forma, now part of Snapchat
Score 8.0 out of 10
N/A
Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
Pricing
SignpostForma, now part of Snapchat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SignpostForma, now part of Snapchat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SignpostForma, now part of Snapchat
Considered Both Products
Signpost
Forma, now part of Snapchat
Chose Forma, now part of Snapchat
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
Best Alternatives
SignpostForma, now part of Snapchat
Small Businesses
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Bloomreach
Bloomreach
Score 9.1 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises

No answers on this topic

Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SignpostForma, now part of Snapchat
Likelihood to Recommend
1.3
(0 ratings)
8.2
(0 ratings)
User Testimonials
SignpostForma, now part of Snapchat
Likelihood to Recommend
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
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Pros
  • They do a good job selling their product.
  • They make it very difficult to cancel the service.
  • They are great at taking your money!
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  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
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Cons
  • [I feel] the campaign tab needs a lot of improvement. The campaign part is not up to mark. Need a lot of changes to be more precise and relevant to the actual campaign niche.
  • Another big drawback that I discovered while using it that it does not allow to send text messages to customers unless the customer accepts an invite first.
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  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
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Alternatives Considered
No answers on this topic
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
Read full review
Return on Investment
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
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  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
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ScreenShots

Forma, now part of Snapchat Screenshots

Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify