TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A

    TraceLink

    Score8 out of 10
    N/ATraceLink in North Reading offers a digital supply chain network focused on the needs of pharmaceutical entities and life sciences, featuring applications emphasizing track and trace, government compliance, and product serialization. Their solution helps users track network partner information and relationships, as well as product information.N/A
    Pricing
    SingularTraceLink
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SingularTraceLink
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SingularTraceLink
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    TrackMaven
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SingularTraceLink
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SingularTraceLink
    Likelihood to Recommend
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    TraceLink
    Our organization supply chain relies of a vast number of manufacturing organizations and warehouse companies , TraceLink's huge pre existing network partners allows us to onboard them in weeks rather than wasting time connecting them one by one. TraceLink is not suitable for small companies, it is not logical for small volume companies to use such a big enterprise level software and get burden of setup and operational costs.
    Incentivized
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    Pros
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    TraceLink
    No answers on this topic
    Cons
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    TraceLink
    No answers on this topic
    Usability
    Singular
    No answers on this topic
    TraceLink
    The reason of giving this rating is that the TraceLink system is a bit complex to understand for non technical ware house workers. Navigating through the different modules is a bit rigid. It requires extensive training to learn the workflows or resolve errors. Also the UI is lacking the intuitive features that modern web applications have.
    Incentivized
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    Support Rating
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
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    TraceLink
    No answers on this topic
    Alternatives Considered
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
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    TraceLink
    TraceLink differentiate itself through network volume rather than internal software design.It has the ability to eliminate specialized b2b integration projects. Ultimately, TraceLink was selected because our organization required building standalone data bridges to a vast network of suppliers, otherwise it would have delayed compliance deadlines and incurred huge IT consulting budget.
    Incentivized
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    Return on Investment
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
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    TraceLink
    • TraceLink maintains an active coud architecture with minimal to zero downtime, it helps huge number of products shipping out of production without any blocking from the inventory.
    • TraceLink helps in keeping the regulatory compliance up to date and prevent disruption in work due to regulatory compliance failures
    • Implementing TraceLink in an organization incurs additional implementation budgets, involving IT professionals to integrate the it with the internal ERP software.
    Incentivized
    Read full review
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