Skai vs. vidIQ

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.

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It is amazing to see the power of using keywords suggestions from VideoIQ. Our team had a great experience using it and wil definitely recommend it to those who really believe in keywords targeting & optimization

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• Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
• Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
• Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!

• Youtube Videos Potential reach
• Videos viewability & SEO
• Share of voice
• hashtags tracking
• keyword tracking & performance evaluation

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• When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
• Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
• Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.

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• Sometimes it stuck while using it and there should be more adjustments and custom reports when it comes to reporting the results
• Chrome extension is not somehow working properly. happened to me twice and then it was resolved. Annoying when you have to wait

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We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients

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Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

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Very responsive and bring fast answers for problems

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I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.

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I was told that it will really help you optimizing the video views so i tried it. Results were amazing. I would definitely encourage people who are on brands & media side to really look into it and get benefit out of it

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• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

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• Video views increased organically by using the relevant keywords targeted for relevant audience
• By using competitors keywords & hashtags, one can really benefit from it.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info