Skyword vs. Unsplash for Brands

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skyword
Score 9.5 out of 10
Enterprise companies (1,001+ employees)
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
Unsplash for Brands
Score 8.4 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
Pricing
SkywordUnsplash for Brands
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SkywordUnsplash for Brands
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
SkywordUnsplash for Brands
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Top Pros
Top Cons
Features
SkywordUnsplash for Brands
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Skyword
8.2
3 Ratings
1% above category average
Unsplash for Brands
-
Ratings
Content hub8.53 Ratings00 Ratings
Content distribution8.53 Ratings00 Ratings
Content promotion7.52 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Skyword
8.5
3 Ratings
8% above category average
Unsplash for Brands
-
Ratings
Closed-loop tracking and reporting8.03 Ratings00 Ratings
Content performance analytics9.03 Ratings00 Ratings
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SkywordUnsplash for Brands
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Score 9.0 out of 10
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Vyond
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Score 8.7 out of 10
Pexels
Pexels
Score 9.2 out of 10
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Score 8.7 out of 10
Pexels
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Score 9.2 out of 10
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User Ratings
SkywordUnsplash for Brands
Likelihood to Recommend
8.7
(4 ratings)
8.3
(10 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
SkywordUnsplash for Brands
Likelihood to Recommend
Skyword, Inc
It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
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Unsplash
I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.
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Pros
Skyword, Inc
  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
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Unsplash
  • Unsplash consists of a great selection and good variety stock photos.
  • Unsplash offers curated collections.
  • Unsplash offers great advertising options to creators.
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Cons
Skyword, Inc
  • No current cons or issues with their services and platform.
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Unsplash
  • Would like to see more variety for commonly searched images
  • Indications if you've used the images before on the site and when (dates, challenges)
  • Information on the photographer/creator
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Likelihood to Renew
Skyword, Inc
No answers on this topic
Unsplash
I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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Support Rating
Skyword, Inc
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
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Unsplash
No answers on this topic
Alternatives Considered
Skyword, Inc
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
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Unsplash
I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.
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Return on Investment
Skyword, Inc
  • High quality leads that increased our bottom line
  • Increased awareness and engagement with our social and digital activities
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Unsplash
  • Massive improvement in engagement of design materials I have created using their assets
  • Improvement in displaying my clients' brands as professional and trust worthy
  • The improvement in a more professional look has led to more revenue and donations
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ScreenShots

Skyword Screenshots

Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.