Skyword vs. Unsplash for Brands

It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.

Incentivized

A specific scenario was for our website. Making photos in a church is not easy, since it's very personal and private. However I could find some photos of people and communities on Unsplash for Brands that were really helpful. It was hard to find the right images, because when I searched for prayer the photos were very obvious prayer. While in normal life, prayer is much more down to earth, and not always on your knees with the bible in front of you.

Incentivized

• SEO
• Editorial Calendars
• Analytics

Incentivized

• Provides beautiful natural and in action photos
• Provided royalty free imagery which is great for charities who have a budget or not budget for photography
• Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Incentivized

• It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
• In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
• Not quite sure what the readability scores bring to the party?

Incentivized

• The layout and UX is not as friendly as many other similar platforms.
• Search engine could be improved.
• Bulk download would be wonderful.

Incentivized

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

It is very easy to use. Searching, saving, downloading - all very easy. Also grouping saved items if you are working on different projects to save photos in folders is very helpful. The only thing I would improve is sometimes finding my saved files is difficult. Other than that I would say easy.

Incentivized

Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.

Incentivized

SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.

Incentivized

There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.

Incentivized

• Significant month-over-month organic traffic growth
• Elevated click-through rates from email marketing
• Increases in site visits from social

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!