Smaato vs. TripleLift

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.

Incentivized

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

Incentivized

• Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
• Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
• Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
• Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

Incentivized

• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

Incentivized

• Inventory can be a bit pricey in competitive markets like the US.
• Reporting dashboard is limited, needs work.
• They don't offer a lof of transparency about margins over media cost.

Incentivized

• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

Incentivized

Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

Incentivized

Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

Incentivized

With over 20 demand partners in our stack, Smaato is in the top 5

Incentivized

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

Incentivized

• Increased overall revenue
• Strong demand pool
• Easy reporting

Incentivized

• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized