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SmartFocus, now part of Actito vs. Trumpia

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SmartFocus, now part of Actito

    Score7.3 out of 10
    N/ASmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also…N/A

    Trumpia

    Score8.2 out of 10
    N/ATrumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set of

    $94

    per month

    Pricing
    SmartFocus, now part of ActitoTrumpia
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SmartFocus, now part of ActitoTrumpia
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Core Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.
    More Pricing Information
    User Ratings
    SmartFocus, now part of ActitoTrumpia
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.2
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SmartFocus, now part of ActitoTrumpia
    Likelihood to Recommend
    Actito
    Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
    Incentivized
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    Trumpia
    Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia
    Incentivized
    Read full review
    Pros
    Actito
    • Push newsletters to customers
    • Managing campaigns
    • Drag and drop builder
    Incentivized
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    Trumpia
    • Account Management
    • Customer Service
    • Automated Text Campaigns
    Read full review
    Cons
    Actito
    • Drag and drop builder
    • 2-factor authentication
    • Internal integration (the system is too big for an average user what make it hard to use sometimes)
    • Image gallery reliability
    Incentivized
    Read full review
    Trumpia
    • They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.
    Incentivized
    Read full review
    Likelihood to Renew
    Actito
    No answers on this topic
    Trumpia
    It is easy to use and I am now familiar with the platform
    Incentivized
    Read full review
    Alternatives Considered
    Actito
    We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
    Incentivized
    Read full review
    Trumpia
    We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works
    Incentivized
    Read full review
    Return on Investment
    Actito
    • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
    • On the other hand, the cost of SmartFocus is much higher than a competitor
    Incentivized
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    Trumpia
    • Trumpia has helped us improve our efficiency.
    Incentivized
    Read full review
    ScreenShots

    Trumpia Screenshots

    Screenshot of Trumpia is an omni-channel platform: it can be used to send both text messages and emails.Screenshot of Trumpia features an AI message generator for texts and emails.Screenshot of The email editor features drag-and-drop elements to create customized marketing emails.Screenshot of More than 20 email templates availableScreenshot of Automated text message workflows templates - general templates and especial workflows for different industries.Screenshot of Example of an automated text message workflow with drag-and-drop-functionality.