TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Twilio SendGrid

    Score6.9 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Square CustomersTwilio SendGrid
    Editions & Modules
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Square CustomersTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Square CustomersTwilio SendGrid
    Considered Both Products
    Block, Inc (Square)
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    70%
    Implementation went as expected
    14 Answers
    Features
    Square CustomersTwilio SendGrid
    Sales Force Automation
    Comparison of Sales Force Automation features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Twilio SendGrid
    -
    Ratings
    Customer data management / contact management9.04 Ratings00 Ratings
    Workflow management8.13 Ratings00 Ratings
    Territory management5.33 Ratings00 Ratings
    Opportunity management4.02 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.53 Ratings00 Ratings
    Contract management8.04 Ratings00 Ratings
    Quote & order management6.94 Ratings00 Ratings
    Interaction tracking7.74 Ratings00 Ratings
    Channel / partner relationship management5.83 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Twilio SendGrid
    -
    Ratings
    Case management7.32 Ratings00 Ratings
    Call center management6.82 Ratings00 Ratings
    Help desk management6.32 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Twilio SendGrid
    -
    Ratings
    Lead management8.92 Ratings00 Ratings
    Email marketing8.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Twilio SendGrid
    -
    Ratings
    Task management5.73 Ratings00 Ratings
    Billing and invoicing management9.53 Ratings00 Ratings
    Reporting8.43 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Twilio SendGrid
    -
    Ratings
    Forecasting8.02 Ratings00 Ratings
    Pipeline visualization9.02 Ratings00 Ratings
    Customizable reports9.02 Ratings00 Ratings
    Customization
    Comparison of Customization features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Twilio SendGrid
    -
    Ratings
    Custom fields3.72 Ratings00 Ratings
    Scripting environment7.01 Ratings00 Ratings
    API for custom integration10.01 Ratings00 Ratings
    Security
    Comparison of Security features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Twilio SendGrid
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions9.03 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Twilio SendGrid
    -
    Ratings
    Social data6.32 Ratings00 Ratings
    Social engagement6.82 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Twilio SendGrid
    -
    Ratings
    Marketing automation10.01 Ratings00 Ratings
    Compensation management2.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Twilio SendGrid
    -
    Ratings
    Mobile access9.03 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    -
    Ratings
    Twilio SendGrid
    6.7
    50 Ratings
    18% below category average
    WYSIWYG email editor00 Ratings9.437 Ratings
    Dynamic content00 Ratings6.640 Ratings
    Ability to test dynamic content00 Ratings4.238 Ratings
    Landing pages00 Ratings8.024 Ratings
    A/B testing00 Ratings9.430 Ratings
    Mobile optimization00 Ratings9.038 Ratings
    Email deliverability reporting00 Ratings4.750 Ratings
    List management00 Ratings4.444 Ratings
    Triggered drip sequences00 Ratings4.424 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    -
    Ratings
    Twilio SendGrid
    5.9
    50 Ratings
    25% below category average
    Dashboards00 Ratings4.448 Ratings
    Standard reports00 Ratings4.848 Ratings
    Custom reports00 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Square Customers and Twilio SendGrid
    Feature
    Square Customers
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings7.911 Ratings
    Link Tracking00 Ratings7.512 Ratings
    Image Validation00 Ratings8.19 Ratings
    Inbox Display00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings9.112 Ratings
    Spelling and Grammar Check00 Ratings8.09 Ratings
    Spam Testing00 Ratings8.011 Ratings
    Email Previews00 Ratings9.212 Ratings
    Best Alternatives
    Square CustomersTwilio SendGrid
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Square CustomersTwilio SendGrid
    Likelihood to Recommend
    8.7
    (4 ratings)
    4.4
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    9.6
    (3 ratings)
    4.7
    (8 ratings)
    Support Rating
    7.6
    (3 ratings)
    3.0
    (9 ratings)
    User Testimonials
    Square CustomersTwilio SendGrid
    Likelihood to Recommend
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots