TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Surfaced

    N/AN/ASurfaced is an AI search visibility platform developed by EXPX B.V. in Rotterdam, the Netherlands. It tracks how brands appear in answers generated by AI engines, shows which competitors and sources are cited instead, and produces the content needed to close those gaps. It is built for in-house marketing teams, agencies and freelance consultants who measure brand visibility in AI answers across several markets and languages. Prompt tracking across AI…

    $0

    for checking one AI engine (ChatGPT)

    Pricing
    SemrushSurfaced
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Free
    $0
    per month per user
    Starter
    €49
    per month per user
    Pro
    €149
    per month per user
    Business
    €349
    per month per user
    Offerings
    Pricing Offerings
    SemrushSurfaced
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    SemrushSurfaced
    Considered Both Products
    Semrush
    No answer on this topic
    Expx B.V.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    No answers on this topic
    Features
    SemrushSurfaced
    SEO
    Comparison of SEO features of Semrush and Surfaced
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Surfaced
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader8.0129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Surfaced
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Surfaced
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.6113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Surfaced
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Surfaced
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Best Alternatives
    SemrushSurfaced
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushSurfaced
    Likelihood to Recommend
    8.2
    (154 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (10 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushSurfaced
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Expx B.V.
    No answers on this topic
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Expx B.V.
    No answers on this topic
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Expx B.V.
    No answers on this topic
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Expx B.V.
    No answers on this topic
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Expx B.V.
    No answers on this topic
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Expx B.V.
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Expx B.V.
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Expx B.V.
    No answers on this topic
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Expx B.V.
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Expx B.V.
    No answers on this topic
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Expx B.V.
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Expx B.V.
    No answers on this topic
    ScreenShots

    Surfaced Screenshots

    Screenshot of The weekly overview shows the share of AI responses that named the brand, how many responses cited its pages, how many tracked prompts named it, and how many content gaps are open. A "What changed" panel compares the week with the previous one per engine. A "What to do next" list ranks actions such as reviewing prepared content, publishing a page for a missed question, or getting listed on a frequently cited site.Screenshot of This view reports brand visibility, citation rate, share of voice against tracked competitors, average mention position and sentiment over a chosen date range, with changes against the previous period. Each metric shows its count and denominator, for example mentions out of total responses. Trend charts show how visibility and citation rate change over time.Screenshot of Every entity named in the tracked AI answers is ranked by brand visibility, share of voice, average position and mention count, next to the user's own brand. Competitors can be pinned for direct share-of-voice comparison, or opened to see every prompt that mentions them.Screenshot of This view lists topics where AI answers consistently leave the brand out. Each gap shows how many answers it covers, how long it has been missing, how severe it is, and whether it matches the brand's catalogue. Findings move through the stages decide, being addressed, measuring and verified, so each one can be followed from discovery to outcome.Screenshot of Gaps become briefs and draft articles, each tagged with the target markets and languages and with a status: suggested, brief draft or review required. A content agent prepares drafts for human review before anything is published.Screenshot of The audit scores how ready a site is to be cited in AI search, split into Foundation, On-Page and Content checks. Each failing check explains the problem and gives the fix, with a copyable snippet where one applies.