SwiftERM vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SwiftERM
Score 10.0 out of 10
Small Businesses (1-50 employees)
SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
WhatCounts
Score 9.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
SwiftERMWhatCounts
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SwiftERMWhatCounts
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrice is dictated by size of database.
More Pricing Information
Features
SwiftERMWhatCounts
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SwiftERM
9.0
1 Ratings
15% above category average
WhatCounts
10.0
2 Ratings
26% above category average
Standard reports9.01 Ratings10.02 Ratings
Dashboards00 Ratings10.02 Ratings
Custom reports00 Ratings10.01 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SwiftERM
-
Ratings
WhatCounts
9.0
2 Ratings
10% above category average
WYSIWYG email editor00 Ratings9.02 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings9.01 Ratings
Landing pages00 Ratings9.02 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.02 Ratings
Email deliverability reporting00 Ratings9.02 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SwiftERM
-
Ratings
WhatCounts
8.8
1 Ratings
3% above category average
URL Validation00 Ratings9.01 Ratings
Link Tracking00 Ratings9.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings8.01 Ratings
Best Alternatives
SwiftERMWhatCounts
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SwiftERMWhatCounts
Likelihood to Recommend
10.0
(1 ratings)
9.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
SwiftERMWhatCounts
Likelihood to Recommend
SwiftERM Limited
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
SwiftERM Limited
  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Whatcounts
  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
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Cons
SwiftERM Limited
  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Usability
SwiftERM Limited
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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Whatcounts
No answers on this topic
Support Rating
SwiftERM Limited
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
SwiftERM Limited
Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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Whatcounts
Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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Return on Investment
SwiftERM Limited
  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
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Whatcounts
  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
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ScreenShots

SwiftERM Screenshots

Screenshot of Registration provides access to a 30 day FREE trialScreenshot of