What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 2 reviews and ratings
86 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 86 reviews and ratings
Attribute Ratings
- Swrve is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.0
Swrve
90%
2 Ratings
8.2
Twilio Segment
82%
20 Ratings
Support Rating
Swrve
N/A
0 Ratings
7.9
Twilio Segment
79%
11 Ratings
Likelihood to Recommend
Swrve
Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.

Verified User
Director in Marketing
Non-Profit Organization Management Company, 51-200 employeesTwilio Segment
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Verified User
Team Lead in Engineering
Real Estate Company, 501-1000 employeesPros
Swrve
- Setting up and managing multivariate tests
- Applying segments/cohorts set up for one campaign or test to another
- Serving different config data files to different player segments

Verified User
Strategist in Product Management
Computer Games Company, 501-1000 employeesTwilio Segment
- Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
- Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
- The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
Co-Founder/CEO
aspace, Inc.Computer Software, 1-10 employees
Cons
Swrve
- Ability to customize the main dashboard

Verified User
Director in Marketing
Non-Profit Organization Management Company, 51-200 employeesTwilio Segment
- More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
- Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
Head Of Analytics
ExpaInternet, 11-50 employees
Pricing Details
Swrve
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Swrve Editions & Modules
—
Additional Pricing Details
—Twilio Segment
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$120 per month
Twilio Segment Editions & Modules
Edition
Free | $0.001 |
---|---|
Team | $120.002 |
Business | Contact Sales3 |
- Includes 1,000 visitors/mo
- Includes 10,000 visitors/mo
- Custom Volume
Additional Pricing Details
—Support Rating
Swrve
No score
No answers yet
No answers on this topic
Twilio Segment
Twilio Segment 7.9
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
CEO and Founder
AdvensureComputer Software, 1-10 employees
Alternatives Considered
Swrve
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.

Verified User
Strategist in Product Management
Computer Games Company, 501-1000 employeesTwilio Segment
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Director, Quality & Processes
WochitComputer Software, 51-200 employees
Return on Investment
Swrve
- Our app usage and engagement has increased since implementing Swrve.
- We solved a major business need of giving users real time push alerts for important account actions.
- Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

Verified User
Director in Marketing
Non-Profit Organization Management Company, 51-200 employeesTwilio Segment
- Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
- Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
- Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.

Verified User
Director in Marketing
Financial Services Company, 51-200 employees