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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tableau Prep

    Score6.4 out of 10
    N/ATableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…

    $15

    per month billed annually per user

    Twilio Segment

    Score8.4 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    Tableau PrepTwilio Segment
    Editions & Modules
    Viewer
    $15
    per month billed annually per user
    Explorer
    $42
    per month billed annually per user
    Creator
    $70
    per month billed annually per user
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    Tableau PrepTwilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Tableau PrepTwilio Segment
    Considered Both Products
    Tableau
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    86%
    Implementation went as expected
    12 Answers
    Features
    Tableau PrepTwilio Segment
    Tag Management
    Comparison of Tag Management features of Tableau Prep and Twilio Segment
    Feature
    Tableau Prep
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    8% below category average
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Tableau Prep and Twilio Segment
    Feature
    Tableau Prep
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Tableau Prep and Twilio Segment
    Feature
    Tableau Prep
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    2% above category average
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    Best Alternatives
    Tableau PrepTwilio Segment
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Toad Data Point
    Score8.4 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Datameer
    Score8.4 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Tableau PrepTwilio Segment
    Likelihood to Recommend
    9.0
    (7 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.3
    (3 ratings)
    7.7
    (8 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Tableau PrepTwilio Segment
    Likelihood to Recommend
    Tableau
    If your data sets are coming in without much stewardship then Tableau Prep can help to clean the data before you start trying to create visualizations for your end users. You will save a lot of time this way - rather than seeing problems once you are creating dashboards. If you don't have large data sets or your data is relatively simple, then Tableau Prep may not be needed.
    Incentivized
    Read full review
    Twilio
    Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
    Incentivized
    Read full review
    Pros
    Tableau
    • Display the raw data coming in from the data warehouse
    • Point out situations that might be erroneous
    • Show the distribution of raw data figures
    Incentivized
    Read full review
    Twilio
    • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
    • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
    • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
    Incentivized
    Read full review
    Cons
    Tableau
    • Use of Macros within Workflow (and more types of automation)
    • Join Editor also giving a SQL Update Query
    • More types of visuals
    Incentivized
    Read full review
    Twilio
    • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
    • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
    Incentivized
    Read full review
    Likelihood to Renew
    Tableau
    It is a valuable tool for generating and cleaning files for multiple purposes.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Usability
    Tableau
    It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Tableau
    I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
    Incentivized
    Read full review
    Twilio
    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
    Incentivized
    Read full review
    Implementation Rating
    Tableau
    Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Tableau
    Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were working with the same data. The extracts produced by Prep allow several workbooks to be working from the same data set-up without any additional work, saving time and stress.
    Incentivized
    Read full review
    Twilio
    We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
    Incentivized
    Read full review
    Return on Investment
    Tableau
    • Quicker data sets for online reports
    • More efficient data cleaning Ad Hoc reports
    • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
    Incentivized
    Read full review
    Twilio
    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
    Read full review
    ScreenShots

    Twilio Segment Screenshots

    Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings