Terminus ABM Platform vs. Thunderbird

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

I like that it's free, I like that it's open-source, and the fact that it allows IMAP lets me have this on all 3 laptops and it's synced. I would never consider using it as my primary email client, however; just too clunky and can't navigate around fast enough the way I do with Gmail. And not even close to having all the features I'd need that Gmail does: 30 second undo-sending, canned responses, easy-to-create signatures for each email address (I literally toggle over to Gmail, compose a message, and paste my sig into the body of Thunderbird emails, so clunky), all spam ends up in my inbox even after I've marked enough as spam that it should know, email labeling and filtering... Gmail is just way more advanced and feature-ful. But, Thunderbird does beat my ridiculous RoundCube webmail interface!

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Email receiving
• Email sending
• Email composition
• Ability to add calendar and task plugins

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

• definitely needs a mobile /andriod version

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Thunderbird is a software very simple to use, but efficient in every aspect. We don't have a specific need, apart to manage email in both directions, and Thunderbird does it's job in the best way. I would like to see a more friendly interface, with some colours more, to help the sight in the email searching. When we have many of them, sometimes it's difficult to find the one that we need.

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting

• Its FREE and donation based. Can't get better than that.
• I love that we aren't giving away our privacy to Google.
• And I especially love that it's a grass-rootsy endeavor.

Incentivized