TikTok for Business vs. Zeta Marketing Platform

Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Cost caps - budget controls and management
• Analytics and audience insights
• Bidding strategies - designed to fit to strategies
• Easy to integrate with other softwares
• Easy to use and set up

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• There is constant change on the platform, from available content to what is trending
• Direct conversion tracking does not have good results
• ROI is harder to track with a less rigorous analytics platform

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.

Incentivized

Better audiences, less bad placements, high engagement

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• ROI - has delivered sales leads to us
• Sales - has provided us with close won sales
• Easy tool to set up and get more traffic immediately.

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized