Trumpia vs. WebEngage

Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Account Management
• Customer Service
• Automated Text Campaigns

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

It is easy to use and I am now familiar with the platform

Incentivized

We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works

Incentivized

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• Trumpia has helped us improve our efficiency.

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized