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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Zoho Marketing Automation

    Score9 out of 10
    N/AZoho Marketing Automation is an end-to-end platform that enables businesses to manage and automate marketing campaigns across multiple channels, including email, SMS, WhatsApp, social media, webpages, and offline touchpoints. Boasting over 100k+ users globally, it helps organizations streamline lead-to-revenue workflows, optimize customer journeys, and measure marketing impact from a single interface. Key Features : Multichannel Campaign…

    $19

    per month 1000 contacts

    Pricing
    Zoho Marketing Automation
    Editions & Modules
    Standard
    $19
    per month 1000 contacts
    Premium
    $29
    per month 1000 contacts
    Enterprise
    $59
    per month 1000 contacts
    Offerings
    Pricing Offerings
    Zoho Marketing Automation
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Features
    Zoho Marketing Automation
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    8.0
    3 Ratings
    4% above category average
    WYSIWYG email editor7.93 Ratings
    Dynamic content7.93 Ratings
    Ability to test dynamic content7.93 Ratings
    Landing pages6.73 Ratings
    A/B testing8.22 Ratings
    Mobile optimization8.53 Ratings
    Email deliverability reporting8.53 Ratings
    List management8.23 Ratings
    Triggered drip sequences8.23 Ratings
    Lead Management
    Comparison of Lead Management features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    8.0
    3 Ratings
    2% above category average
    Lead nurturing automation7.93 Ratings
    Lead scoring and grading7.63 Ratings
    Data quality management8.53 Ratings
    Automated sales alerts and tasks8.23 Ratings
    Campaign Management
    Comparison of Campaign Management features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    7.3
    3 Ratings
    1% below category average
    Calendaring7.03 Ratings
    Event/webinar marketing7.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    7.7
    3 Ratings
    3% above category average
    Social sharing and campaigns7.93 Ratings
    Social profile integration7.63 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    7.8
    3 Ratings
    6% above category average
    Dashboards7.93 Ratings
    Standard reports7.33 Ratings
    Custom reports8.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Zoho Marketing Automation
    Feature
    Zoho Marketing Automation
    8.0
    3 Ratings
    6% above category average
    API7.93 Ratings
    Role-based workflow & approvals7.93 Ratings
    Customizability8.23 Ratings
    Best Alternatives
    Zoho Marketing Automation
    Small Businesses
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternatives
    User Ratings
    Zoho Marketing Automation
    Likelihood to Recommend
    8.2
    (3 ratings)
    Usability
    8.5
    (3 ratings)
    Support Rating
    8.2
    (3 ratings)
    Contract Terms and Pricing Model
    8.2
    (3 ratings)
    Professional Services
    9.1
    (1 ratings)
    User Testimonials
    Zoho Marketing Automation
    Likelihood to Recommend
    Zoho
    I could not begin to think of a situation where marketing
    automation is not appropriate, particularly for small and medium-sized
    businesses that often times are challenged with fewer resources. Lead
    generation, customer acquisition, conversion, and reselling all require the
    consistency and fluidity that marketing automation can provide. For Capitol
    Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
    doing so, we would lose business. And we’ve leveraged marketing automation to
    help us manage our train capacity as well as create transparency in our service
    available to help close deals successfully.
    Incentivized
    Read full review
    Cons
    Zoho
    • Some of the field mappings between Leads and Deals are not always perfect.
    • Social media interactions are not captured (i.e. you cannot make a case from a post)
    Incentivized
    Read full review
    Usability
    Zoho
    It's flexibility allowed for 100% adoption in our company
    Incentivized
    Read full review
    Support Rating
    Zoho
    Zoho custom support is fantastic. Quick responses from knowledgeable staff!
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Zoho
    Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
    Incentivized
    Read full review
    Professional Services
    Zoho
    We are a professional service firm
    Incentivized
    Read full review
    ScreenShots

    Zoho Marketing Automation Screenshots

    Screenshot of the interface to monitor and analyze multichannel campaigns. From this dashboard, viewers can track email, SMS, WhatsApp, and web interactions in real time, view performance metrics, and optimize customer journeys.Screenshot of where to create end-to-end personalized customer flows using a simple drag-and-drop canvas. The user can combine email, SMS, WhatsApp, and abandoned-cart follow-ups into one unified journey and automate every touchpoint.Screenshot of where to choose from templates for newsletters, offers, product updates, event invites, and onboarding flows, then personalise them for any campaign.Screenshot of where to send bulk WhatsApp marketing campaigns to a target audience globally and engage proactively on their most preferred channel. This interface lets users create message templates, personalize messages with segments, and choose templates.Screenshot of the interface for real-time insights into SMS performance with delivery, open, and click metrics that show how campaigns are converting. And, With Zoho Marketing Automation's own SMS gateway, marketers can run hyper-targeted SMS campaigns without relying on third-party integrations.Screenshot of some of the ready to use, customizable layouts that help launch high-converting pages. They’re designed to showcase offers, capture leads, and drive actions without needing design or coding skills.