ActiveCampaign Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for ActiveCampaign are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Reviews

700 Reviews

ActiveCampaign Rules!

Rating: 10 out of 10

Incentivized

March 18, 2021

Use Cases and Deployment Scope

I just published a new book and launched a new website for our sales consulting business and needed a Swiss Army knife to help us attract, manage, and close new business. After conducting research and consulting with my own team, we selected ActiveCampaign. I am a former Hubspot user (which I like) but that's way too expensive (in my opinion). ActiveCampaign does everything we need (and way more) and it's easy to use and effective. Customer support through live chat is outstanding to help me with the few issues I run into (just because I don't know the system that well). The price is great. It's just a great solution all the way around.

Pros

Integrates with gSuite seamlessly
Web forms and associated triggers and automated campaigns are easy and powerful
Very easy to customize the system to my needs

Cons

I have a form on my website to screen prospects that is a bit on the longer side. When you get to the bottom to submit, if there is an error (e.g., the person forgot to fill out a required field) higher up on the page (above the top of the screen), the user has no idea. There should be functionality (or at least the ability for a developer to add custom functionality) so forms can jump back up to the error or at least note there is an error on the bottom so the user knows to scroll back up and fix the issue. Right now you're just left jamming the submit button and it is not clear there is an error that needs to be fixed higher up on the page.

Likelihood to Recommend

As a small business, I feel ActiveCampaign is very well suited to helping smaller companies get powerful tools for a price anyone could afford. It feels like it could scale up for larger companies, too. I'm don't see a scenario where it would not work well. Go for it! It's great!

Forrest Dombrow

Owner in Sales at Solve Sales (1-10 employees)

Vetted Review

1 year of experience

Awesome price and simple, powerful automation

Rating: 10 out of 10

Incentivized

March 18, 2021

Use Cases and Deployment Scope

We use ActiveCampaign for marketing, but our support team also uses it to manage customer types.

Pros

Automation building is really simple but powerful
There are tons of templates that are ready to use for different campaigns
Integrations with other software has been easy

Cons

We're always looking for more native integrations

Likelihood to Recommend

It's so easy to use and they give you ideas for higher impact automations to be running

Josh Rizzo

Marketing Director in Marketing at Satellite Six (1-10 employees)

Vetted Review

1 year of experience

View profile

Great B2b Email Marketing Platform

Rating: 9 out of 10

Incentivized

March 17, 2021

Use Cases and Deployment Scope

I am using it for my business first and then helping to implement ActiveCampaign for my client's email marketing. It is being used for broadcast emails, automated drips, and weekly reminder emails.

Pros

Easy To Use Interface
GREAT Email Creation Platform
Quality Reporting
Successful Email Drip Campaigns

Cons

Could use Better Integration into my CRM (Nimble)
Pop-Up (creation) Should be more customizable

Likelihood to Recommend

If companies need more advanced features, it does provide a quality suite. It is more expensive than other, less complete options so you need to be utilizing the advanced options to make it worth the monthly or annual cost.

Verified User

C-Level Executive in Corporate (1-10 employees)

Vetted Review

Reseller

1 year of experience

Great for solopreneurs

Rating: 9 out of 10

Incentivized

March 16, 2021

Use Cases and Deployment Scope

I use ActiveCampaign for all my email marketing. I also have used it to create sign-up forms for lead magnets as well as sales funnels. It allows me to stay connected and ensures that no matter what happens on my social media platforms, I own my list and therefore can still connect with my people.

Pros

Sign-up forms
Lists to organize your audience
Funnels

Cons

The automations can be hard and time consuming to set up

Likelihood to Recommend

As a solopreneur, I really appreciate the ability to create and schedule campaigns to go out, as well as crafting automations so my audience is being nurtured even when I'm busy with other things. It's also helpful that my VA is good with Active Campaign and can assist me in managing it. I think whether you're just starting out and building your list or have thousands of people, it's a great option because it's so versatile.

CiCi Reagan Twining 👑

Author at reaganeyes.com (1-10 employees)

Vetted Review

1 year of experience

View profile

ActiveCampaign for smaller media companies looking for integrated MA/CRM

Rating: 7 out of 10

Incentivized

March 16, 2021

Use Cases and Deployment Scope

We use ActiveCampaign for email marketing, marketing automation, and as our CRM. It addresses our need to build our lists, promote our subscriptions and products and track / manage sales.

Pros

The automation capabilities are robust and capable.
The CRM is plenty robust for a company our size.
The integration between the CRM and the automation capability is quite good and very useful for us.

Cons

The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
Support is spotty. Our account rep is not as responsive as we would like.
Information/insight/education on how to use AC better exists but it is hard to find.

Likelihood to Recommend

I cannot speak for larger companies, but for a smaller company like ours, the automation / CRM native to [ActiveCampaign] work well for us. If you're not already on another CRM and plan to build out your marketing, automation and lead/sale management in one tool, it's worth it.

Aaron Steinberg

CGO in Marketing at insideARM (1-10 employees)

Vetted Review

1 year of experience

Great Value for Money

Rating: 10 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

ActiveCampaign is being used to automate my email process when someone signs up for a free download as well as monthly newsletters to my list

Pros

Segment your list
Define email providers experience based on what they click on
Showing a clear map of the email journey

Cons

It does everything I need it to do

Likelihood to Recommend

ActiveCampaign is a great resource for staying connected with your email contacts and providing a full automated response to signups. The pricing rises steeply when you have a large list, but I feel it is a great asset for small businesses with a smaller list. the functionality is great value for money.

Suzii Fido

Founder in Social Media at Marketing with Ethics (1-10 employees)

Vetted Review

3 years of experience

Active Campaign is a winner for organization, making more sales, and keeping in contact with clients

Rating: 9 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

We are using ActiveCampaign Deals CRM to keep track of sales and for email automations to our clients depending on the stages they are in.

Pros

Email Automation
Campaign Creation
CRM Organization

Cons

Calendar functionality. Why do I have to save the date first then the time when making an appointment?
2 way email communication for Deals.
Better reporting capabilities. Yes you have reports but i'd like to customize the information i need without having to spend a boat load more for an upgrade

Likelihood to Recommend

[ActiveCampaign is well suited for] organization!!!

Verified User

Consultant in Marketing (51-200 employees)

Vetted Review

2 years of experience

Easy to use, highly customizable

Rating: 9 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

I have a small business - I am the owner and operator of the business. I use [ActiveCampaign] to manage clients, automate sales and generally make life easier!

Pros

Integration - ActiveCampaign easily integrates into many other software solutions. It is a simple process to make it happen.
Automation - ActiveCampaign has easy to use templates to help automate your business, or you can custom build them for yourself.
Dashboard - Most of the information I need is available at a glance on the home screen.

Cons

ActiveCampaign for my purposes is not a standalone software. It needs to linking to other solutions
ActiveCampaign is not the cheapest email management software

Likelihood to Recommend

As owner and operator of my business, ActiveCampaign is well-suited, and I imagine it could be scaled too much larger businesses. There are many features that I am sure I could use a lot better, and that would require an investment of time to figure it out.

Hugh Norley

Owner in Sales at Self Myofascial Release (1-10 employees)

Vetted Review

10 years of experience

A must-have!

Rating: 10 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

I use ActiveCampaign to connect with my audience to promote my content and services. I love how easy it is to set up and use, the diversity of campaigns and then reporting it offers, and the fact that I can get data about my subscribers at any moment. It's a complex platform built in a way that it's easy to use for anyone and you don't need technical skills to do it.

Pros

Easy to build lists and campaigns.
Easy to set up automations.
Easy to integrate with other CRM tools and websites.

Cons

Building landing pages is something I would love to see progress on.

Likelihood to Recommend

ActiveCampaign is great for any business, but especially if you're new to your own marketing and need a tool that easily covers things for you, such as email marketing, automated campaigns, etc.

Corina Manea

Small Business Owner in Marketing at Corina Manea (1-10 employees)

Vetted Review

3 years of experience

View profile

Generally good, but missing expected features for email design

Rating: 7 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

In general, I was very happy with the ease-of-use of ActiveCampaign. I was setting up a contacts collection automation, including welcome emails, newsletter send-outs, etc. The process to do so was very straightforward and fast, in my opinion.

Though there were some basic expected functionalities missing, such as using custom fonts according to company design guides. Also, the email builder, while quite easy to use in general, can be a bit buggy. It was also missing some basic features that I would have liked, such as stacking content blocks (on top of each other, rather than next to each other; Z-dimension) and putting background images on content blocks.

Few grievances aside though, I'm generally happy with the product!

Pros

Ease of use.

Cons

Lacking some basic expected features.

Likelihood to Recommend

I'd use ActiveCampaign when design requirements are low to medium at best. Design requirements aside, the tool is versatile and likely usable to most applicable situations.

Verified User

Consultant in Information Technology (11-50 employees)

Vetted Review

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Reviews and Ratings

ActiveCampaign Rules!

Rating: 10 out of 10

Incentivized

March 18, 2021

Use Cases and Deployment Scope

Pros

Integrates with gSuite seamlessly
Web forms and associated triggers and automated campaigns are easy and powerful
Very easy to customize the system to my needs

Cons

I have a form on my website to screen prospects that is a bit on the longer side. When you get to the bottom to submit, if there is an error (e.g., the person forgot to fill out a required field) higher up on the page (above the top of the screen), the user has no idea. There should be functionality (or at least the ability for a developer to add custom functionality) so forms can jump back up to the error or at least note there is an error on the bottom so the user knows to scroll back up and fix the issue. Right now you're just left jamming the submit button and it is not clear there is an error that needs to be fixed higher up on the page.

Likelihood to Recommend

Forrest Dombrow

Owner in Sales at Solve Sales (1-10 employees)

Vetted Review

1 year of experience