Easy to use, highly customizable
March 15, 2021

Easy to use, highly customizable

Hugh Norley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I have a small business - I am the owner and operator of the business. I use [ActiveCampaign] to manage clients, automate sales and generally make life easier!
  • Integration - ActiveCampaign easily integrates into many other software solutions. It is a simple process to make it happen.
  • Automation - ActiveCampaign has easy to use templates to help automate your business, or you can custom build them for yourself.
  • Dashboard - Most of the information I need is available at a glance on the home screen.
  • ActiveCampaign for my purposes is not a standalone software. It needs to linking to other solutions
  • ActiveCampaign is not the cheapest email management software
  • I’ve been using ActiveCampaign for many years, and I’m willing to keep paying for it because it makes email management so simple.
I have been using ActiveCampaign forever, I keep using it because it’s already set up. I have used others, and found them frustrating

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

As owner and operator of my business, ActiveCampaign is well-suited, and I imagine it could be scaled too much larger businesses. There are many features that I am sure I could use a lot better, and that would require an investment of time to figure it out.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead nurturing automation
6
Lead scoring and grading
3
Data quality management
8
Automated sales alerts and tasks
5
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated