Generally good, but missing expected features for email design
March 15, 2021

Generally good, but missing expected features for email design

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

In general, I was very happy with the ease-of-use of ActiveCampaign. I was setting up a contacts collection automation, including welcome emails, newsletter send-outs, etc. The process to do so was very straightforward and fast, in my opinion.

Though there were some basic expected functionalities missing, such as using custom fonts according to company design guides. Also, the email builder, while quite easy to use in general, can be a bit buggy. It was also missing some basic features that I would have liked, such as stacking content blocks (on top of each other, rather than next to each other; Z-dimension) and putting background images on content blocks.

Few grievances aside though, I'm generally happy with the product!

Pros

  • Ease of use.

Cons

  • Lacking some basic expected features.
  • Has yet to be seen, campaign is not launched yet.
I have not personally compared AC with alternatives.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I'd use ActiveCampaign when design requirements are low to medium at best. Design requirements aside, the tool is versatile and likely usable to most applicable situations.

ActiveCampaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
5
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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