Item: ActiveCampaign
Rating: 10
Author: Forrest Dombrow

Use Cases and Deployment Scope

I just published a new book and launched a new website for our sales consulting business and needed a Swiss Army knife to help us attract, manage, and close new business. After conducting research and consulting with my own team, we selected ActiveCampaign. I am a former Hubspot user (which I like) but that's way too expensive (in my opinion). ActiveCampaign does everything we need (and way more) and it's easy to use and effective. Customer support through live chat is outstanding to help me with the few issues I run into (just because I don't know the system that well). The price is great. It's just a great solution all the way around.

Pros and Cons

Integrates with gSuite seamlessly
Web forms and associated triggers and automated campaigns are easy and powerful
Very easy to customize the system to my needs

I have a form on my website to screen prospects that is a bit on the longer side. When you get to the bottom to submit, if there is an error (e.g., the person forgot to fill out a required field) higher up on the page (above the top of the screen), the user has no idea. There should be functionality (or at least the ability for a developer to add custom functionality) so forms can jump back up to the error or at least note there is an error on the bottom so the user knows to scroll back up and fix the issue. Right now you're just left jamming the submit button and it is not clear there is an error that needs to be fixed higher up on the page.

Return on Investment

Reduced time spent on repetitive tasks
Dramatically improved organization of contacts, etc.
Allows us to easily build our email list

Alternatives Considered

I used to use Hubspot Free CRM. And I worked somewhere we had the paid version. ActiveCampaign does everything I need for a fraction of the price and it's basically just as powerful/easy to use.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

FreshBooks, Gusto

Likelihood to Recommend

As a small business, I feel ActiveCampaign is very well suited to helping smaller companies get powerful tools for a price anyone could afford. It feels like it could scale up for larger companies, too. I'm don't see a scenario where it would not work well. Go for it! It's great!

ActiveCampaign Rules!

Software Version

Overall Satisfaction with ActiveCampaign