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Adobe Audience Manager

Score8.5 out of 10

78 Reviews and Ratings

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What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Adobe Audience Manager has to offer, as determined by TrustRadius' reviewers.
Based on 78 ratings of Adobe Audience Manager's features
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Top Performing Features

  • Access to Third-party Data Providers

    Data transfer to ad networks and exchanges for media buys.

    Category average: 7.8

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.9

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 8.2

Areas for Improvement

  • Data Analysis Dashboard

    Dashboard enabling data to be segmented to help reach audiences more precisely.

    Category average: 8.2

  • Tag Management

    Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

    Category average: 7.1

  • Campaign Analytics

    Dashboard for measuring and comparing campaign performance.

    Category average: 6.4

Reviews

What users are saying about Adobe Audience Manager.
View all reviews

Adobe Audience Manager, a More Flexible DMP

Incentivized
Joseph AlleruzzoView profile
Director Client Lead in Marketing at Havas Media (5001-10,000 employees employees)

Pros

  • Easy to use
  • Clean UI
  • Broad reach

Cons

  • Customer service
  • Product advancements
  • New integrations

Most Important Features

  • CRM integration
  • Destination activation
  • 2P/3P Access

Return on Investment

  • Suppressed current customers
  • Look a like valued customers
  • Created subsegments

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP) and LiveRamp

Other Software Used

LiveRamp, Salesforce Advertising Studio (formerly Social.com), IBM AIX

Managing the audience is easy npw

Dishank VishnoiView profile
Senior Consultant in Engineering at Areteans (10,001+ employees employees)

Pros

  • Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
  • Centralized data management
  • Intuitive feature setup and menu

Cons

  • UI does not loads, lags and is hard to troubleshoot
  • Reporting seems limited
  • Pricing is the biggest con

Most Important Features

  • Data segentataion
  • Serving content to the correct people
  • Easy to use

Return on Investment

  • Efficiency is obviously increased a lot
  • Cost is a major concern
  • Risk mitigation is also improved

Other Software Used

Cisco Jabber

Very useful tool for making your data easier to access

Incentivized
Ashley Willis
System Administrator in Information Technology at City of Kissimmee (501-1000 employees employees)

Pros

  • Great way to combine all your customer data.
  • Easy to use and straight forward interface.
  • Fast and quick, saves valuable time.

Cons

  • Database irregularities across different DB systems.
  • Hard to get a troubleshoot ticket entered.
  • Initial setup wasn't as easy as expected.

Return on Investment

  • Money saved in man power.
  • Time saved in hours due to centralized data management.
  • Headaches avoided having separate data locations.

Usability

Other Software Used

Data Management Platform, Microsoft Azure, Amazon Web Services

We got 20% increase in revenue with Adobe Audience Manager.

Incentivized
Muhammad Hassan HafeezView profile
CEO (Chief Executive Officer) in Marketing at HK Services (1-10 employees employees)

Pros

  • Granularity of Data is one of best feature to offer by Adobe Audience Manager.
  • Integration with AdWords is another feature.
  • With some specific features I've been able to increase my engagement up to 20%.

Cons

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Return on Investment

  • It is budget friendly and multi-access.
  • 20% increase in revenue and engagement after adoption.

Alternatives Considered

iZooto

Usability

Other Software Used

Lotame, Good Audience, iZooto

Great data management

Incentivized
Kevin SohelView profile
CIC Officer - Eastern Region in Information Technology at Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (1001-5000 employees employees)

Pros

  • Efficient
  • Unbiased
  • Privacy
  • Easy to use

Cons

  • Lack of extra tools
  • Unpolished interface
  • Improve shortcuts

Return on Investment

  • Improved shareholders percentage
  • Positive income
  • Volume

Alternatives Considered

Amazon Pinpoint

Usability

Other Software Used

Amazon Pinpoint