Related Quote from Joseph Alleruzzo
Suppressed current customers Look a like valued customers Created subsegments
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
The following is a quick overview of editions offered by other software in similar categories
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.
Designed to deploy predictive modelsOne tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data transformations …
Suppressed current customers Look a like valued customers Created subsegments
Should be used in conjunction with the Adobe Experience Cloud stack Quite expensive compared to competitors Few predefined connectors in contrast to the big
does not loads, lags and is hard to troubleshoot Reporting seems limited Pricing is the biggest con … Efficiency is obviously increased a lot Cost is a major concern R…
there that you may be able to get for cheaper, but so far, this one has the most features we needed for the right price.
Adobe Audience Manager has better value for money.
existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion. … Higher conversion rate. Bounce rate reduction. Improve wallet share and lower cost of conversion. Enable more effective media buying and consistent marketing
3rd party data. It could improve user interfaces. It could have a lower price when bundled with Adobe Analytics.
A bit expensive. Improvement in mobile analytics. More training/journals would help users
Made it cheaper and faster to do presentations Made it easier to interface with our LMS
Ease of use Fast data analysis and organization Fairly priced … good as Adobe. It's easy and fast at what it does and is not the most expensive option in its category. For these reasons, I would definitely recommend
cross systems. Cost: Even though AAM uses the same (visitor) data that is used by all other Adobe marketing cloud products, Adobe still charges for each visitor … visitor call to AAM hence its cost is proportional to number of products you use.