Managing the audience is easy npw
June 07, 2021

Managing the audience is easy npw

Dishank Vishnoi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Audience Manager

It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
  • Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
  • Centralized data management
  • Intuitive feature setup and menu
  • UI does not loads, lags and is hard to troubleshoot
  • Reporting seems limited
  • Pricing is the biggest con
  • Data segentataion
  • Serving content to the correct people
  • Easy to use
  • Efficiency is obviously increased a lot
  • Cost is a major concern
  • Risk mitigation is also improved
For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern.

Do you think Adobe Audience Manager delivers good value for the price?


Are you happy with Adobe Audience Manager's feature set?


Did Adobe Audience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Audience Manager go as expected?


Would you buy Adobe Audience Manager again?


Well Suited- Data segmentation, which allows creating audiences for advertising to very specific target groups.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.

Adobe Audience Manager Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
Campaign Analytics
Audience Analytics