Agorapulse brings all your social media together
Use Cases and Deployment Scope
Agorapulse is nice tool that can bring all your social media private messaging and public responses to posts into one setting for easy review and response, including Facebook, Twitter (X), YouTube, and Instagram. It allows a team to work them all from one location rather than having to log into several different platforms.
Pros
- Bringing all business social media into one location
- Allowing users to organize messages and responses by oldest ones unworked
- Can assign messages to team members and tag them with labels for reporting
Cons
- Reporting doesn't work well when trying to determine how many items an agent worked in a day
- Their team can be somewhat slow to respond in the event of issues (sometimes several hours)
- The automatic "assigning" of a sentiment to a message is often inaccurate
Likelihood to Recommend
Agorapulse is a great tool for organizing multiple social media platforms into one location. One agent with a user name and password can access messages across all platforms rather than needing separate ones for each platform. The reporting can be somewhat limited and misleading; I often had to explain multiple times what the "numbers" reported actually meant.
