Adjust by AppLovin Reviews and Ratings

Name: Adjust by AppLovin
Rating: 8.5 (28 reviews)

Rating: 8.5 out of 10

Score

8.5 out of 10

Community insights

TrustRadius Insights for Adjust by AppLovin are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust Attribution company-wide to effectively track actions and attributes on their platforms. Users of Adjust Attribution, including marketers and advertisers, find it to be an essential mobile measurement partner. It enables them to track, analyze, and measure the performance of their marketing campaigns accurately.

One of the primary applications of Adjust Attribution is in helping users understand which media channels are most effective in terms of app downloads, usage, and navigation within the app. By leveraging the platform's capabilities, clients can optimize their campaigns across various media channels. This allows them to make informed decisions about resource allocation and tailor their strategies accordingly.

Additionally, Adjust Attribution offers a range of features that facilitate seamless campaign management. Users can configure media settings, set up tracking links, and launch campaigns with ease directly within the platform. The cohort API provides a programmable way to access campaign data, empowering users with the flexibility they need to analyze and utilize the information effectively.

Moreover, Adjust serves as a reliable third-party tracker for the mobile advertising team. It provides comprehensive insights into in-app actions without requiring clients to share their data directly with Google. This feature proves beneficial for clients who prioritize data privacy while still seeking detailed information on campaign performance.

Overall, clients value Adjust Attribution as an attribution platform that integrates seamlessly with their existing systems. It enables them to monitor performance, spending, and quality metrics in a meaningful way. With its broad range of applications and user-friendly interface, Adjust Attribution empowers businesses to make informed marketing decisions and optimize their campaigns across multiple media channels.

Reviews

6 Reviews

My Adjust by AppLovin Experience

Rating: 8 out of 10

Incentivized

February 8, 2023

Use Cases and Deployment Scope

We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.

Pros

Cohort Analysis
Customer Segmentation according to choice
Deeplinking
3rd party app integration

Cons

User Experience - there are many dimensions in one screen
Just an measurement platform
Not updated features continuously

Likelihood to Recommend

According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

5 years of experience

Great for attribution

Rating: 7 out of 10

Incentivized

July 13, 2022

Use Cases and Deployment Scope

We use Adjust as a mobile measurement partner to track, analyze and measure the performance of our marketing campaigns. It helps us understand which of our media channels works best in terms of app downloads as well as usage and navigation within the app and understand which users are more valuable to us.

Pros

Blocks fraudulent installs before validaitng their postbacks
Much cheaper than the competition
Good support team

Cons

UI is very confusing and needs a refresh.
Reports are very limited and need more granularity.
Onboarding program for agencies lacks concrete information.

Likelihood to Recommend

Adjust is well suited for campaigns where you are going to be using media sources that will trigger a lot of clicks as Adjust's anti-fraud technology tool is very good at detecting click spamming and invalid traffic behaviour. However, for campaigns that will have a lot of sub-sites in each media source, I would prefer to use Appsflyer which has fewer limitations in terms of the character limits on each tracking link.

Verified User

Manager in Sales (51-200 employees)

Vetted Review

5 years of experience

Looking for an MMP, take Adjust as a possible option in your decision

Rating: 8 out of 10

Incentivized

April 26, 2022

Use Cases and Deployment Scope

We use Adjust Attribution on behalf of our clients. We use Adjust Attribution's data to optimize the different campaigns in the several media we run daily. We configure media, set up tracking links, and launch campaigns, and we use the cohort API to get the campaign data programmatically

Pros

Attribution
Reporting
Very good in-app event tracker

Cons

Doesn't provide cohorts for unique events
The reporting UI is not very good
Very slow and old UI

Likelihood to Recommend

It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.

Verified User

Engineer in Product Management (11-50 employees)

Vetted Review

2 years of experience

Adjust - Accurate and Reliable

Rating: 4 out of 10

Incentivized

October 25, 2021

Use Cases and Deployment Scope

We use Adjust as an attribution platform to integrate with our clients and monitor our performance, spends and quality metrics

Pros

Reporting
Event postbacks

Cons

Link creation is often difficult and incorrectly executed by clients
Fraud reporting needs some improvements

Likelihood to Recommend

Overall Adjust is a reliable platform well suited as an MMP - with some improvements to the link building and auto generated tips it may be a lot more user friendly

Verified User

Account Manager in Marketing (51-200 employees)

Vetted Review

3 years of experience

Great and powerful tool

Rating: 8 out of 10

Incentivized

February 27, 2020

Use Cases and Deployment Scope

Adjust Attribution is used company-wide in Avito, helping all departments track actions and attributes on our platforms. CR Conversions and funnels

Pros

Great for creating funnels and following their evolution.
Creating use cohorts of some users and share them with marketing tools.

Cons

It would be great to have a view where I can aggregate charts of all my platforms combined (ios android desktop mobile site).

Likelihood to Recommend

- Adjust Attribution is excellent to follow all your marketing actions and their impact on the business using special integrations

- Adjust Attribution allows you to pursue different funnels to calculate CRs following your product integrations and improvements

EL mehdi CHIAR

growth Manager in Marketing at Avito.ma (51-200 employees)

Vetted Review

3 years of experience

Adjust - Accurate MPP

Rating: 7 out of 10

Incentivized

February 27, 2018

Use Cases and Deployment Scope

We use adjust in our mobile advertising team as a third party tracker on clients who prefer not to share their data directly with Google, with clients who'd like more detailed information on in-app actions, or with clients who would like to see more accurate tracking than Google.

Pros

Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
Tracking in-app actions on our mobile campaigns.
Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Cons

The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.

Likelihood to Recommend

It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.

Verified User

Account Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

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