Looking for an MMP, take Adjust as a possible option in your decision
April 26, 2022

Looking for an MMP, take Adjust as a possible option in your decision

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adjust Attribution

We use Adjust Attribution on behalf of our clients. We use Adjust Attribution's data to optimize the different campaigns in the several media we run daily. We configure media, set up tracking links, and launch campaigns, and we use the cohort API to get the campaign data programmatically
  • Attribution
  • Reporting
  • Very good in-app event tracker
  • Doesn't provide cohorts for unique events
  • The reporting UI is not very good
  • Very slow and old UI
  • Attribution
  • Reporting
  • Media managment
  • We could increase our revenue in 20% as we support clients with Adjust
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.

Do you think Adjust by AppLovin delivers good value for the price?

Not sure

Are you happy with Adjust by AppLovin's feature set?


Did Adjust by AppLovin live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adjust by AppLovin go as expected?

I wasn't involved with the implementation phase

Would you buy Adjust by AppLovin again?


It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.