AppLovin Exchange (ALX)

AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

I use AppLovin for my new startup as I was expanding my business over the last few months. This app is amazing because it allows your application to grow organically using its set of solutions to grow a small business like mine. Overall, I was very happy with the product because it allowed me to grow my mobile business and I would highly recommend this app to others

AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.

We are using AppLovin to run app installs and app retargeting performance campaigns worldwide. It is done mainly by the ad operations team but there a lot of cross support teams that interact with AppLovin as well. They provide us with mobile in-app inventory and we judge its performance and decide to allocate a campaign's budget based on that.

AppLovin is specifically suited for branding and performance campaigns as well. Their formats are traditionally video and display interstitials meaning there are opportunities to impact the user on a placement that will get its attention. The only thing you need to be mindful about is pricing. AppLovin is not a cheap exchange nor do they pretend to be, so you need to make sure you bid aggressively.

AppLovin is used on the organization to increase our programmatic reach. We can buy from them directly on a managed basis or use them directly as an exchange connected to our DSP. It has provided great results with CTRs that are above industry standards. They are laser focused in terms of their priorities and have a great amount of publishers, specifically in the USA.

AppLovin works great for campaigns that are focused on performance. Their CTRs are really good since they have high impact formats, like interstitials and video, which makes for great CPAs. They are great for the US market, but they should expand their presence in the rest of the world where we can get better coverage on other SSPs.