AUDIOMATIC

AUDIOMATIC, developed by AdsWizz Inc., is a demand-side platform (DSP) that aims to serve relevant advertisements to users of a Publisher Property through personalized data and real-time bidding. This platform facilitates the buying and selling of advertising inventory across various digital channels, including audio, video, and display. According to the vendor, AUDIOMATIC is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by advertising agencies, marketing professionals, media companies, podcasters, and publishers.

Key Features

Sound Optimization: According to the vendor, AUDIOMATIC offers advanced sound optimization technology that aims to enhance the quality of audio content. It adjusts levels, reduces noise, and improves clarity, with the goal of providing a professional and engaging listening experience.

Dynamic Ad Insertion: AUDIOMATIC aims to enable seamless and targeted ad insertion in audio content based on user demographics and location. This feature is said to allow publishers and advertisers to effectively monetize their podcasts or audio streams.

Real-time Analytics: AUDIOMATIC provides detailed real-time analytics that can be used to track the performance of audio campaigns and content. Advertisers can gain valuable insights into audience engagement, ad impressions, and click-through rates, which can inform data-driven decision-making.

Ad Targeting and Personalization: According to the vendor, AUDIOMATIC offers advanced ad targeting and personalization capabilities. It leverages user data to serve highly relevant and tailored ads to the audience, aiming to increase engagement and conversion rates.

Podcast Management: AUDIOMATIC provides comprehensive podcast management tools for podcasters, aiming to simplify content creation and distribution. Podcasters can upload, schedule, and distribute episodes across various platforms, gaining centralized control and analytics.

Ad Campaign Management: AUDIOMATIC includes features that aim to simplify the planning, execution, and optimization of audio advertising campaigns. Advertisers can set objectives, target specific audiences, and effectively allocate budgets, with the goal of achieving maximum ROI.

Multi-channel Distribution: AUDIOMATIC supports multi-channel distribution, allowing publishers and podcasters to reach their audience across various platforms and devices. It aims to ensure seamless distribution of audio content, maximizing reach and engagement.

Audience Segmentation: AUDIOMATIC offers audience segmentation capabilities that aim to categorize listeners based on attributes and behaviors. This feature enables targeted ad delivery and personalized content recommendations, with the goal of improving engagement and conversion.

Ad Verification and Fraud Protection: AUDIOMATIC includes ad verification and fraud protection features that aim to maintain the quality and integrity of audio advertising campaigns. It aims to detect and mitigate ad fraud, providing a safe and transparent advertising environment.