AutoPlay

AutoPlay Sales Pipeline is a pre-sale lead management tool designed to assist dealerships, dealer groups, and automakers in efficiently managing and converting leads into sales. The platform offers a centralized solution for capturing and managing leads, personalizing communications, digitizing the road-to-sale processes, streamlining data management, and incentivizing desired behaviors. AutoPlay Sales Pipeline caters to businesses of all sizes within the automotive industry, including automotive sales professionals, sales managers, marketing coordinators, branch managers, and dealership groups.

Key Features

Lead Capture & Buyer Matching: Automatically capture leads from various sources onto a single platform. Track marketing campaign activity and ROI across all advertising channels. Scan driver's licenses and business cards to ensure accurate customer details. Minimize duplicate leads by matching against existing databases.

Lead Management: Efficiently manage leads with a configurable dashboard that highlights leads requiring immediate attention. Schedule follow-up activities and keep track of lead progress. Categorize leads based on interest level and prioritize follow-up accordingly. Receive automatic lead alerts and notifications.

Digitized Forms: Replace paper forms with digital versions for test drives, appraisals, write-ups, and wishlists. Capture customer details, vehicle data, photos, and appraisal valuations. Qualify customer requirements and receive notifications when matching vehicles become available. Complete purchases with built-in write-up forms.

Enhanced Communication: Create personalized video emails to respond to customer inquiries and build rapport. Track email and video views to gauge customer interest. Maintain consistent branding through standardized email templates. Retarget lost leads with automated live lead communications.

Listing Management: Import vehicle listings from DMS or manually load them into the platform. Automatically export listings to third-party websites like Trade Me and Autotrader. Enhance vehicle presentations with special prices, subtitles, watermarks, and banners. Generate unique virtual demo videos featuring vehicle photos and personalized voice-overs.

Comprehensive Reporting: Analyze key performance indicators by yard/dealer, make/model, or individual salesperson. Evaluate lead sources and marketing ROI for informed decision-making. Measure conversion rates to test drives and sales to identify areas for improvement. Track progress towards lead, test drive, and sales targets.

Integrations & API's: Seamlessly push vehicle and lead data to F&I providers' online systems. Access vehicle data and perform vehicle checks through integration with NZTA or MotorWeb. Integrate with various DMS providers to save time and prevent duplicate data entry. Connect with CRM systems for a complete pre-transactional customer picture.