AvidCircle

The AvidCircle™ platform is positioned as a tool for brand-led community engagement. According to the vendor, it is designed to cater to the needs of marketing professionals, market researchers, customer experience managers, brand managers, and product managers across various industries. AvidCircle™ offers a range of features to help businesses of different sizes create and manage their online communities. Whether businesses want to connect with their existing consumer database or recruit new consumers, the platform claims to provide the necessary tools for effective audience engagement.

Key Features

Create Online Community: According to the vendor, businesses can build their online community by incorporating custom brand elements and inviting members from their existing consumer database or recruiting new consumers.

Member Profiling: AvidCircle™ allows businesses to profile community members using screening questions to gather demographic data, which can be used for targeted decision-making, as claimed by the vendor.

Visibility Control: The platform offers the ability to set the visibility of members' comments. This feature is said to assist businesses in managing the level of engagement and moderation within their community.

Transcript Downloads: AvidCircle™ enables businesses to easily download multiple post transcripts together, facilitating comprehensive analysis and record-keeping, according to the vendor.

Ticket System: The platform provides a ticket system that allows for efficient management of support inquiries, with the aim of ensuring immediate grievance redressal, as claimed by the vendor.

Segmentation: AvidCircle™ offers over 200 profiling questions to help businesses segment their audience based on specific brand requirements, according to the vendor.

Rewards Portal: The platform allows businesses to set up a comprehensive rewards portal to incentivize and instantly gratify community members, as claimed by the vendor.

Engagement Measurement: AvidCircle™ provides businesses with the ability to view and measure engagement on all content shared and posted within their online community, aiming to help gauge the effectiveness of engagement strategies, according to the vendor.

Polls and Surveys: According to the vendor, businesses can create and post polls and surveys to gather insights from community members, inviting them through push notifications, email, or SMS.

Content Pinning: AvidCircle™ offers the ability to pin relevant content within the community, ensuring it receives attention and remains easily accessible for future reference, according to the vendor.