TrustRadius Insights for Basis DSP are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Comprehensive Coverage: Many users have praised Basis DSP for its comprehensive coverage in the USA, allowing them to reach a wide audience and acquire users at low CPAs and CPMs. This indicates that the platform effectively delivers cost-effective results by reaching a diverse range of potential customers.
Robust Anti-Fraud Controls: Several reviewers have appreciated the robust anti-fraud controls on Basis DSP, considering them to be very good. This highlights the platform's commitment to ensuring the quality and authenticity of ad inventory, providing advertisers with peace of mind and saving them from investing in additional fraud prevention tools.
Wide Range of Data User Segments: Users have found Basis DSP's access to a wide range of data user segments valuable in targeting specific audiences effectively. The ability to upload network audiences further enhances targeting capabilities, giving advertisers more control over their campaigns and enabling them to reach their desired audience with precision.
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.
Pros
Ease of use
detailed reporting
easy optimizations
Cons
Better reporting
a detailed guide on how to run the platform
better user support
Likelihood to Recommend
You want to streamline and automate your programmatic advertising efforts. Basis DSP is designed to simplify the process of buying and managing digital ad inventory programmatically, making it well-suited for organizations seeking efficiency in their advertising workflows.
Basis, by Centro, has been a Godsend to our team! My team and I are in the HEC restrictions within Google Display, and retargeting for us what a nightmare. But with Basis, we are able to retarget exactly how we want to and get great inventory doing it! Our Basis representative is always super helpful and always willing to help our agency.
Pros
Data Analytics
Partnership
Inventory
Cons
UX Experience
More Details in Certification Trainings
Likelihood to Recommend
Basis is able to give us a larger group of inventory than our previous software partners. Basis is a good tool, specifically for any company that is in the housing, credit, or employment industry.
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.
Pros
PMP Deals
Reporting
Ad Unit Flexibility
Cons
Reporting Customizations
Defining Viewable and Unique Impressions within reports
Include more opportunities to target B2B audience segments
Likelihood to Recommend
Basis does a great job at reaching target audiences efficiently. The control the DSP gives allows for quick optimizations and flexibility in approach towards achieving our client's campaign objectives. It's been a bit of a struggle reaching business to business decision-makers, in the sense that although we receive clicks - the performance within Google Analytics does not translate. I would like to see Basis get more targeting capabilities against key decision-makers in the foodservice space.
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
Pros
The platform is very easy to learn
Access to great inventory
Very competitive pricing
Cons
Managed service is a little pricey and tends to have slightly lower performance
interface is very 90's, could use a real facelift purely from an aesthetic perspective
Reports are continually being updated but could use some refinement in output for client-facing reports
Likelihood to Recommend
Basis is actually very versatile and scalable. As long as you are spending about $10,000 a month on programmatic, I have found it to be equally easy to use on small campaigns as well as large. If you aren't running enough programmatic campaigns to justify the cost of basis, then it would be hard to make the recommendation to learn the platform and implement it. But if you are, they have amazing training materials and the support we got is outstanding.
Basis [DSP] is used by the user acquisition team on our company to acquire new users. We do not use it for retargeting as other DSPs have more complete solutions with cookie matching technology and Basis lags on those features. Basis [DSP] helps us get more users into the funnel and also for app install campaigns with minimal effort and good coverage on the North American market.
Pros
Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well
Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs
Very good anti fraud controls on the platfrom
Cons
Impressions served on the platfrom usually have low viewability scores.
No cookie matching technology so match rates bewteen desktop and mobile is low on the platform
Needs better performance solutions, retargeting and conversion product development
Likelihood to Recommend
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.
Pros
It's very easy to use.
Easy to AB test multiple creatives.
All creative types supported (video, native, display, audio).
Cons
Notification system should be improved.
Reporting should be more granular and more dimensions.
They should build an API to check costs on an hourly basis.
Likelihood to Recommend
Basis strength relies on their great customer service and their ability to run almost any campaign and be able to test and optimize. However, the results on the end are not that good. In general, the CTRs are a bit low compared to the standard we get on other DSPs. It's not clear if the issue lies in their technology or their pool of inventory, but the issue is still there.
We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
Pros
Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
Easy to use platform.
Cons
Can not self manage lookalike campaigns.
Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
Likelihood to Recommend
It is the least suited for lookalike campaigns. If you prefer to manage all your campaigns you can not do so with Basis. But everything is fantastic. I really enjoy the ad fraud capabilities and the potential to purchase audience data.
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to our capabilities. Basis is easy to use, easy to understand, and is a leader in their field. The innovations and new features they roll out on a regular basis helps my firm provide the best of traditional and new programmatic campaigns to our clients on a consistent basis. We are always excited to be able to tell our clients about new ways to promote their businesses and interests by using programmatic advertising, and specifically Basis DSP. Basis also offers excellent customer support and service. Our customer success manager is one of the best I've ever worked with in any industry. I highly recommend Basis DSP to any business looking at using their products.
Pros
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Cons
If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.
Likelihood to Recommend
Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
We use Basis DSP to reach members of our advertising network across other relevant mobile apps that they're using. It is used exclusively by the ad operations department, but is part of every client campaign that we deploy. Basis helps us reach grocery list app users while they're engaged with other apps they use, such as games, weather, and news apps, due to its ability to bid on the major mobile exchanges simultaneously.
Pros
Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cons
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Likelihood to Recommend
Basis is well-suited for platforms or advertisers seeking to locate a subset of users across a larger app ecosystem. The platform is well-suited for campaigns that are constrained by location/geotargeting parameters. While we use the platform exclusively to locate mobile app users in mobile apps, it would be difficult to say how other vendors seeking to acquire inventory in other environments would perform, we find that it is great for the purposes of in-app advertising. For campaigns with strict impression goals and minimums, a platform with different bid-stop technology may be more appropriate.
Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
Pros
Geofencing/hyperlocal ads
In-app advertising
In-app retargeting
Hyperlocal retargeting
Cons
Pricing is somewhat opaque, especially ad network costs
The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
Interface is clunky
Likelihood to Recommend
If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.
Nationally/big regions it can get very costly, very quickly.
Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.
Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
