Basis is a Cost Effective and easy to use tool.
March 20, 2019
Basis is a Cost Effective and easy to use tool.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Basis DSP
We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
Pros
- Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
- The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
- Easy to use platform.
Cons
- Can not self manage lookalike campaigns.
- Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
- Basis has fewer fees than DV360 which has generated a favorable ROAS.
- We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
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