Essential CRM for B2C, Mid and large sized, High customer churn businesses
Use Cases and Deployment Scope
Bitrix24 is the central CRM (customer relationship management) system currently deployed by a major B2B client of hours. The client is the educational consulting segment where there is constant acquisition of new customers (1 time customer lifetime value). Bitrix24 empowered us the drive greater revenues through referrals as well as new customer acquisitions. The overall tactical uses are (1) addition and dynamic updation of leads (2) dynamic assessment of lead handling on both fronts - sales and marketing. It is central to weekly and monthly review meetings where aggregate pipeline data are available for tracking marketing ROI and individual, office-wise and country-wise sales handling (3) At a more strategic level, it also enables decision making on core products to focus on. A recent meeting clearly indicated a trend (backed by marketing investment sync as well) where certain service lines were clearly seen growing faster and accordingly a decision on investing was made within 2 weeks (4) It is also useful managing collection data and ensuring no missed payments (5) Overall a very flexible system that can be tailored to specific requirements
Pros
- Lead record management - A variety of pre-set fields are present with the flexibility to add more
- Sales and marketing performance tracking (as detailed in earlier response)
- Visual view of sales funnels is especially useful for higher management presentations and decision making
- Data security and access controls are also quite easy to handle with easy click-and-click options to grant or restrict or revoke access
Cons
- Email marketing: Broadcast and autoresponder features are present but we find very sharp learning curves there. Our earlier experience with getresponse for this specific requirement was much better
- Overall, too, the software does have a steeper learning curve. Bitrix24 could do well by now adding AI chatbots to quickly handle smaller queries and integrate them with human support for escalations
Likelihood to Recommend
It comes very recommended to mid to large sized businesses - especially B2C businesses. It is especially useful for managing multi-location businesses including ones with remote workers. While my focus was mainly sales and marketing functions (for client consultations and servicing), I also noticed many other features supporting central knowledge management, accounting and operations. My only blind spot currently is email marketing where I am yet to know how well this tool performs. So this is the caveat of my response and reader discretion is advised. Thanks
