BlueConic

Score7 out of 10

14 Reviews and Ratings

Community insights

TrustRadius Insights for BlueConic are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

BlueConic is highly regarded for its real-time personalization capabilities, allowing businesses to leverage unified customer data for tailored messaging, offers, and recommendations. Users have found the software efficient in segmenting users and targeting specific experiences for different groups, bringing together campaigns seamlessly. By serving personalized messages to consumers, BlueConic provides valuable insights and data on site visitors or customers. Its easy integration with other applications and robust reporting capabilities make it a versatile tool for serving messages, gaining customer information, and generating reports for internal or external partners.

One of the key use cases of BlueConic is creating a centralized database of users that can be accessed by other marketing tools, enabling comprehensive user behavior tracking and supporting an organization's business model and strategy. Users also appreciate BlueConic's data visualization features, which facilitate the assessment of segment significance. The platform empowers businesses to understand customer profiles for segmentation and marketing purposes. In e-commerce roles, BlueConic has been utilized across marketing, brand, merchandising, and customer service departments to test new experiences, implement quick fixes, and support CRM acquisition and short-term merchandising efforts.

Reviews

4 Reviews

BlueConic - Positive Experience

Rating: 7 out of 10

Incentivized

January 21, 2025

Use Cases and Deployment Scope

I have used BlueConic for data collection and first party audience analysis, reporting and targeting. It has solved the problem of not being able to collect first party data and being able to monetize that specific data. GA4 is very limited in what first party audience data can be collected, and BlueConic has stepped in and amped up the capabilities.

Pros

First Party Data Collection
First Party Data Targeting
First Party Data Analysis

Cons

Easier to use UI
More intricate API with GAM
More targeting capabilities for sales

Likelihood to Recommend

It is a great tool for medium to large publishers that have a lot of first party data that they haven't been able to capture previously. First party data is a publishers first selling point, and being able to capture all sorts of data and insights through BlueConic is super important. It probably wouldn't be worth it for a smaller pub to onboard BlueConic.

Missy Geyer

Media Director in Marketing at Fusion92 (501-1000 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

BlueConic with a thumbs up!

Rating: 9 out of 10

Incentivized

August 19, 2018

Use Cases and Deployment Scope

I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new experiences and quick fixes on the experience that required long-term development.

We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.

Pros

Easy to use interface for programming overlays on websites and digital properties.
Great customer success help at every turn - they were there to help out at any turn.
The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.

Cons

The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.

Likelihood to Recommend

Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service.

Keith Lehman

Digital and Social Content in Marketing at Hill's Pet Nutrition (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Powerful and Easy to Use

Rating: 9 out of 10

Incentivized

February 16, 2018

Use Cases and Deployment Scope

We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.

Pros

BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.

Cons

Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit.
In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.

Likelihood to Recommend

BlueConic works well as a central customer database and for building detailed customer profiles. If you want to learn how customers are engaging with your brand and then act on that data, BlueConic is the perfect choice.

Trevor Patch

Senior Marketing Technologist in Marketing at Lawrence & Schiller (51-200 employees)

Vetted Review

1 year of experience

View profile

BlueConic is great for Publishers!

Rating: 9 out of 10

Incentivized

February 12, 2018

Use Cases and Deployment Scope

We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks great too)! So, we are using it across the organization as it plays a vital role in our business model/strategy for digital users.

Pros

Segments users by unique "listeners" you the user set up.
Captures data in real-time.
Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...

Cons

They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
Could have some more "out of the box" APIs.
WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).

Likelihood to Recommend

SO, my recommendation is 100% on what you are trying to accomplish. If you are a publisher with a paywall- go for it! If you are in eComm, I'd say go for it. Truth is, you can't really hack it in today's word without first-party data, and of all the solutions out there, BlueConic has been the most affordable and easy to work with.

E. Garrett Bewkes, IV

Publisher at National Review (11-50 employees)

Vetted Review

2 years of experience

View profile

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BlueConic with a thumbs up!

Rating: 9 out of 10

Incentivized

August 19, 2018

Use Cases and Deployment Scope

Pros

Easy to use interface for programming overlays on websites and digital properties.
Great customer success help at every turn - they were there to help out at any turn.
The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.

Cons

The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.

Likelihood to Recommend

Keith Lehman

Digital and Social Content in Marketing at Hill's Pet Nutrition (1001-5000 employees)

Vetted Review

1 year of experience

View profile