Blueshift Reviews and Ratings

Rating: 7.8 out of 10

Score

7.8 out of 10

Community insights

TrustRadius Insights for Blueshift are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have found Blueshift to be a valuable tool for marketing automation, allowing them to deliver personalized content based on users' actions and behaviors. The marketing department has been able to leverage the platform for data-driven, personalized, and automated lifecycle email marketing. With Blueshift, users can segment their audience based on specific data points such as travel dates, location, or hotel type, making it particularly beneficial for hotel and travel-specific marketing campaigns. The integration capabilities of Blueshift have also been praised by users, enabling seamless connection with existing systems to trigger and send out campaigns without much manual intervention.

Blueshift serves as a customer data platform, empowering users to effectively manage and update customer segmentation, integrate data into email templates, and build intricate customer journeys and campaigns. One key use case is onboarding users and converting them into paying customers through smart marketing automation workflows. Moreover, Blueshift has proven to be highly useful for companies dealing with large amounts of data, as it allows for the development of complex emails and campaigns based on multiple data points and API calls. Users have expressed their satisfaction with the user interface of Blueshift, noting that it is one of the best they have worked with, simplifying the implementation of complex tasks. Additionally, the support provided by Blueshift has been highly regarded by users.

Reviews

6 Reviews

Daily User of Blueshift

Rating: 7 out of 10

Incentivized

February 28, 2022

Use Cases and Deployment Scope

We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.

Pros

Customer data management and segmentation
Intuitive, easy to use platform
Quick and efficient customer support

Cons

Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
Ability to move customers easily from one campaign to another with one click

Likelihood to Recommend

We capture a wide amount of customer data at our organization, and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically, in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We then can trigger campaigns and segmentations off of that event data. This is essential to our success as a team and an organization.

Verified User

Manager in Marketing (501-1000 employees)

Vetted Review

4 years of experience

Great Product for Complex Marketing Programs

Rating: 10 out of 10

Incentivized

February 26, 2022

Use Cases and Deployment Scope

Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.

Pros

Intuitive user interface.
Manage complex data.
Useful features.

Cons

I honestly can’t think of anything.

Likelihood to Recommend

Blueshift is well suited for companies with a large user base, complex campaigns, and customer journeys. It is good for companies with technical emails that use lots of complex personalization and use API calls to generate data for emails. If your company has a smaller less complex email program, it's still a good tool but might have too many features that you wouldn’t necessarily use.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

3 years of experience

Good start, need more to finish.

Rating: 6 out of 10

Incentivized

February 24, 2022

Use Cases and Deployment Scope

We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out campaigns without much manual intervention. The only setup we would need would come from the setup of the campaign itself, and then based on the criteria we were looking at we'd then select and drop them down the path that best fits them. We would use this by using the API connectivity and drive in the data we would need to pull that in.

Pros

API Connection
Campaign Management
Dynamic List Creation

Cons

Reporting.
Support.
Flow of Data.

Likelihood to Recommend

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

Powerful AI-based tool for data-driven marketing

Rating: 9 out of 10

Incentivized

August 21, 2018

Use Cases and Deployment Scope

Blueshift is primarily used by the marketing department for data-driven, personalized and automated lifecycle email marketing. Recently we started utilizing Blueshift messaging through SMS to support our customer support team. <p>While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like travel dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.</p>

Pros

Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs

Cons

Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.

Likelihood to Recommend

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Divya Mulanjur

Head of Email & Content Marketing in Marketing at Suiteness (11-50 employees)

Vetted Review

1 year of experience

View profile

Great tool for automation !

Rating: 9 out of 10

Incentivized

January 25, 2018

Use Cases and Deployment Scope

Blueshift is used by the marketing team. Blueshift is used to onboard users and convert them into paying customers through smart marketing automation workflows.

Pros

Recommendation
Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
Use of AI to build predictive scoring

Cons

UI is poor
Takes time to get onboard

Likelihood to Recommend

Very well suited for on-boarding, nurturing, upsell, and retention

Verified User

Project Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Blueshift - A Powerful Marketing Automation Tool

Rating: 9 out of 10

Incentivized

January 24, 2018

Use Cases and Deployment Scope

It is used for marketing automation purposes and in order to provide specific content based on our users' actions and their behaviours. Through the use of workflows and specific segments, we're able to provide personalised content depending on the user journey. It is used mainly by the marketing department but we require the help of the tech department in order to implement events and therefore understand the way it is being used.

Pros

Range of capabilities
Predictive score
Integrated with a lot of other tools
Facebook syndication

Cons

Not the best UX
Support is often needed to understand how the tool works
Reporting could be improved (UI)

Likelihood to Recommend

The predictive score is useful in order to push content at the right time to potential customers. Facebook syndication is great if there is a strong social media activity that can be used for better cross-marketing. Integrations (Segment for instance) are useful for event tracking, data analysis and measuring ROI.

Gwen Rivet

Growth Manager in Marketing at OpenClassrooms (51-200 employees)

Vetted Review

1 year of experience

View profile