Great Product for Complex Marketing Programs
February 26, 2022

Great Product for Complex Marketing Programs

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Blueshift

Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.
  • Intuitive user interface.
  • Manage complex data.
  • Useful features.
  • I honestly can’t think of anything.
  • Product Features.
  • Ease of Use.
  • Responsive Support Team.
  • Does not apply to my interactions with the product.

Do you think Blueshift delivers good value for the price?

Yes

Are you happy with Blueshift's feature set?

Yes

Did Blueshift live up to sales and marketing promises?

Yes

Did implementation of Blueshift go as expected?

Yes

Would you buy Blueshift again?

Yes

Blueshift is well suited for companies with a large user base, complex campaigns, and customer journeys. It is good for companies with technical emails that use lots of complex personalization and use API calls to generate data for emails. If your company has a smaller less complex email program, it's still a good tool but might have too many features that you wouldn’t necessarily use.