Bmetric Call-Tracker

Bmetric Call-Tracker is a call tracking solution offered by Bmetric. According to the vendor, this tool provides valuable insights into customer interactions over the phone, helping businesses optimize their call center operations, improve customer service, and enhance the overall customer experience. It is designed for small to large-sized companies across various industries, including online marketing, customer service, sales and marketing, e-commerce, insurance, and call centers. Online marketers, customer journey owners, online sales directors, customer service managers, senior retention managers, and operations managers are among the professionals who can benefit from this solution.

Key Features

Call-Tracking: According to the vendor, Bmetric Call-Tracker connects inbound phone calls with website behavior by replacing phone numbers on the website with dynamic tracking numbers for each visitor. It routes calls to the original number while capturing data on the caller's website behavior. The vendor claims that this feature provides detailed analysis of call data, including conversion rates, call outcomes, and call-heavy URLs and marketing sources.

Attribution: The vendor states that Bmetric Call-Tracker allows businesses to attribute calls to specific marketing campaigns. It tracks how users behave before and after calling, providing insights into the effectiveness of marketing efforts. According to the vendor, this feature helps businesses understand which user journeys result in service calls and optimize marketing performance accordingly.

Integration: Bmetric Call-Tracker integrates with relevant tracking, CRM, and CDP systems such as Google Analytics, Adobe, and Salesforce. The vendor claims that it shares data on caller behavior and call outcomes with these systems for comprehensive analysis. They also state that the integration ensures seamless data flow within the tech stack, handled securely and GDPR-compliant.

Personalization: According to the vendor, Bmetric Call-Tracker enables personalized scripts for call center agents based on the caller's online customer journey. It provides agents with information about the caller's visited URLs and topics of interest, helping them provide tailored offers for upsell and cross-sell opportunities. The vendor suggests that this feature improves customer experience by offering relevant information and reducing average handle time.

Outcome Logging: The vendor claims that Bmetric Call-Tracker allows agents to log the outcome and reason for each call, generating a complete data set about the online and offline customer journey. They state that this feature provides valuable insights for further analysis and optimization of customer service and sales processes.

Contact Strategy Audit: According to the vendor, Bmetric Call-Tracker provides an overview of the current situation of how contact options and the website intersect. It analyzes the current use of online and offline channels, highlights areas of potential optimization, and summarizes department goals and their impact on each other through the use of channels.

Roadmap for the Future: The vendor states that Bmetric Call-Tracker develops a strategy for the deliberate use of online and offline channels towards customers. It aligns goals across departments and provides a framework for testing new channels or improving existing ones. According to the vendor, this feature serves as a roadmap and anchor for successfully navigating department goals, initiatives, and contact options.

Sales Increase & Efficiency: According to the vendor, Bmetric Call-Tracker maximizes sales and sales efficiency by achieving the right balance between online and offline channels. They claim that it increases sales volume and efficiency through full-service execution and optimization, utilizing technologies that enable swift implementation, adjustment, and tracking.

Engagement & Personalization Engine: The vendor suggests that Bmetric Call-Tracker enables the execution and application of sales strategies. It provides continuous advice, analysis, and reporting on managing offline contact channels. According to the vendor, this feature ensures a seamless customer experience and optimal sales efficiency.

Call Tracking: According to the vendor, Bmetric Call-Tracker tracks and analyzes customer calls to understand why customers are calling and offer better help and faster service. They claim that it improves user experience across channels and delivers swift and high-quality service.