These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
(1-25 of 49) Sorted by Most Reviews
ServiceTitan is a cloud-based field service management solution. The platform includes CRM, intelligent dispatch, comprehensive reporting, marketing management tools, mobile connectivity for field techs, and QuickBooks integration. The platform's core product offers advanced job…
Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects,…
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products…
PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.
CallSource offers a suite of call tracking, reporting, and analytics products aimed at optimizing sales and marketing calls. Features include call recording and tracking, call analytics, and performance evaluation.
Freshdesk Contact Center ( Formerly Freshcaller) is a call center software for startups and small teams. Freshcaller aims to enable businesses / teams set-up and run a call center without spending a lot of time and money. It is suited for phone teams of size 1- 30.Users can create…
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business…
LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed…
CrazyCall is a cloud-based app that is designed to help contact centers and sales teams boost the performance of their outbound and inbound projects.CrazyCall requires no download or technical skills. According to the vendor, users can start making and receiving calls directly in…
Telmetrics is a call tracking solution built to give marketing teams insight for campaign performance with unique phone numbers for campaigns across channels.
Ringostat is a call tracking, end-to-end analytics, calling, and messaging platform. The vendor states that it helps to optimize marketing considering the cost recovery, as well as build effective communication with customers and increase sales. They describe Ringostat as the only…
JustCall is a cloud-based phone system designed to help businesses get phone numbers (in 58 countries) and make, receive and track calls from a web app, mobile apps or desktop apps. According to the vendor, it solves all the telephony requirements for an organization’s sales, support,…
Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.
Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.
Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.
Call tracking applications include the following features:
Attribution matching inbound calls to digital ad campaign
Dynamic insertion of tracking number
Call conversion tracking
Caller intelligence (e.g. demographics, caller prior behavior)
Intelligent call routing
In-call analytics
Call recording and transcript
Sales and service guidance
Sales and service performance analytics
Lead scoring
Reporting dashboard
Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.
For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.
Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting
Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.
Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.
Top Rated call tracking product include:
