Call Tracking Software
Call Tracking Software Overview
Top Rated Call Tracking Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Call Tracking Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Call Tracking Products
(1-25 of 55) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects,…
Key Features
- Call notes & tags (12)93%9.3
- Contact preview (12)90%9.0
- Dialer-CRM integration (12)90%9.0
Freshdesk Contact Center ( Formerly Freshcaller) is a call center software for startups and small teams. Fresh Contact Center aims to enable businesses / teams set-up and run a call center without spending a lot of time and money. It is suited for phone teams of size 1- 30.Users…
Key Features
- Call reports (9)89%8.9
- Answering rules (9)87%8.7
- Multi-level Interactive Voice Response (IVR) (9)80%8.0
PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.
Key Features
- Outbound dialing (8)90%9.0
- Automatic call logging (8)87%8.7
- Contact preview (8)86%8.6
JustCall is a cloud-based phone system designed to help businesses get phone numbers (in 58 countries) and make, receive and track calls from a web app, mobile apps, or desktop apps. According to the vendor, it solves all the telephony requirements for an organization’s sales, support,…
Key Features
- Multi-level Interactive Voice Response (IVR) (6)84%8.4
- Answering rules (6)78%7.8
- Call reports (6)74%7.4
Learn More About Call Tracking Software
What is Call Tracking Software?
Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.
Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.
Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.
Call Tracking Software Features & Capabilities
Call tracking applications include the following features:
Attribution matching inbound calls to digital ad campaign
Dynamic insertion of tracking number
Call conversion tracking
Caller intelligence (e.g. demographics, caller prior behavior)
Intelligent call routing
In-call analytics
Call recording and transcript
Sales and service guidance
Sales and service performance analytics
Lead scoring
Reporting dashboard
Integrations
Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.
For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.
Pricing Information
Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting
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Frequently Asked Questions
What does call tracking software do?
What are the benefits of using call tracking software?
How much does call tracking software cost?
Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.
Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.
What are the best call tracking products?
Top Rated call tracking product include: