Call Tracking Software

Call Tracking Software Overview

Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.


Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.


Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.

Top Rated Call Tracking Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Call Tracking Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Call Tracking Products

(1-25 of 55) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

CallRail

CallRail offers phone call tracking, recording and analytics.

Invoca

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…

Revenue.io

Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects,…

Key Features

  • Call notes & tags (12)
    93%
    9.3
  • Contact preview (12)
    90%
    9.0
  • Dialer-CRM integration (12)
    90%
    9.0
ServiceTitan

ServiceTitan is a cloud-based field service management solution. The platform includes CRM, intelligent dispatch, comprehensive reporting, marketing management tools, mobile connectivity for field techs, and QuickBooks integration. The platform's core product offers advanced job…

Freshdesk Contact Center

Freshdesk Contact Center ( Formerly Freshcaller) is a call center software for startups and small teams. Fresh Contact Center aims to enable businesses / teams set-up and run a call center without spending a lot of time and money. It is suited for phone teams of size 1- 30.Users…

Key Features

  • Call reports (9)
    89%
    8.9
  • Answering rules (9)
    87%
    8.7
  • Multi-level Interactive Voice Response (IVR) (9)
    80%
    8.0
CallTrackingMetrics

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

DialogTech

DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.

Marchex

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products…

PhoneBurner

PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.

Key Features

  • Outbound dialing (8)
    90%
    9.0
  • Automatic call logging (8)
    87%
    8.7
  • Contact preview (8)
    86%
    8.6
CallSource

CallSource offers a suite of call tracking, reporting, and analytics products aimed at optimizing sales and marketing calls. Features include call recording and tracking, call analytics, and performance evaluation.

JustCall

JustCall is a cloud-based phone system designed to help businesses get phone numbers (in 58 countries) and make, receive and track calls from a web app, mobile apps, or desktop apps. According to the vendor, it solves all the telephony requirements for an organization’s sales, support,…

Key Features

  • Multi-level Interactive Voice Response (IVR) (6)
    84%
    8.4
  • Answering rules (6)
    78%
    7.8
  • Call reports (6)
    74%
    7.4
Convirza

Convirza is a call tracking solution with features such as call recording, push-button accountability, and close rate tracking for every call.

NinjaCat

NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate…

CrazyCall

CrazyCall is a cloud-based app that is designed to help contact centers and sales teams boost the performance of their outbound and inbound projects.CrazyCall requires no download or technical skills. According to the vendor, users can start making and receiving calls directly in…

Phonexa

Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize inbound web and call campaigns, and outbound call, email, and SMS campaigns, all while having the ability to enhance consumer journey every step of the way. Complete with seven turnkey solutions,…

ActiveDEMAND

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business…

LeadsPedia

LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed…

Exotel

Exotel is a call tracking solution with real-time notifications and analytics, multi-level IVR, and call recording capabilities.

Ringostat

Ringostat is a call tracking, end-to-end analytics, calling, and messaging platform. The vendor states that it helps to optimize marketing considering the cost recovery, as well as build effective communication with customers and increase sales. They describe Ringostat as the only…

Retreaver

Retreaver is a call tracking solution that integrates into existing marketing automation platforms such as Oracle and Salesforce driven by powerful analytics and integrated security.

Limecall

The vendor presents Limecall as a smart way to generate and convert inbound leads instantly into qualified sales meetings and sales calls with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling. Users can generate more sales calls and increase the conversion rate…

Novocall

Novocall is callback software designed to help users generate more sales calls from web visitors, and helps qualify leads and book sales calls for businesses.

U-Analyze

U-Analyze, from Uniphore, is a post-interaction analytics tool. It enables call and contact center agents to analyze large volumes of customer interactions across digital channels. The vendor aims to help automate call quality management, extract actionable insights from customer…

800response

800response headquartered in South Burlington helps businesseses improve marketing efforts, reduce cost per lead, and increase revenue throughout the buyer’s journey. To help understand the impact of campaigns on a pipeline and sales goals, 800response offers lead generation, lead…

Intelisale

Intelisale is a Saas company dedicated to B2B sales within the wholesale trade and distribution industry. Since 2015 Intelisale aims to improve each salesman’s performance as well as overall organizational goals. Intelisale is bringing productivity improvements by leveraging latest…

Learn More About Call Tracking Software

What is Call Tracking Software?

Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.


Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.


Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.

Call Tracking Software Features & Capabilities

Call tracking applications include the following features:

  • Attribution matching inbound calls to digital ad campaign

  • Dynamic insertion of tracking number

  • Call conversion tracking

  • Caller intelligence (e.g. demographics, caller prior behavior)

  • Intelligent call routing

  • In-call analytics

  • Call recording and transcript

  • Sales and service guidance

  • Sales and service performance analytics

  • Lead scoring

  • Reporting dashboard

Integrations

Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.


For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.

Pricing Information

Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting

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Frequently Asked Questions

What does call tracking software do?

Call tracking software allows businesses to track where calls are coming from. These tools attach a unique number to individual advertisements or calls to action (CTAs) on websites to identify the exact source of an inbound call. This enables businesses to do marketing attribution. Many call tracking tools provide some level of call analytics as well, such as conversation intelligence and conversion tracking.

What are the benefits of using call tracking software?

Call tracking software can benefit businesses in a few key ways: it can help make agents and service teams more efficient by streamlining inbound call routing. It also allows marketers to track which advertisement or CTA is bringing in the most inbound calls and is, therefore, the most successful. Features like call recording and conversation intelligence help agents become more productive and increase their performance.

How much does call tracking software cost?

Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.

Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.

What are the best call tracking products?

Top Rated call tracking product include: