Call Tracking29Call tracking software tracks the source of inbound phone calls and provides call intelligence to marketers to drive inbound calls and optimize conversion to sales.CallRail1 Call Tracking14 Box23

Call Tracking Software

Call Tracking Software Overview

What is Call Tracking Software?

Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.

Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.

Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.

Call Tracking Software Features & Capabilities

Call tracking applications include the following features:

  • Attribution matching inbound calls to digital ad campaign

  • Dynamic insertion of tracking number

  • Call conversion tracking

  • Caller intelligence (e.g. demographics, caller prior behavior)

  • Intelligent call routing

  • In-call analytics

  • Call recording and transcript

  • Sales and service guidance

  • Sales and service performance analytics

  • Lead scoring

  • Reporting dashboard


Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.

For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.

Pricing Information

Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting

Call Tracking Products

Listings (1-25 of 43)


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20 Ratings

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so th…

10 Ratings

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform…

12 Ratings

CallSource offers a suite of call tracking, reporting, and analytics products aimed at optimizing sales and marketing calls. Features include call recording and tracking, call analytics, and performance evaluation.

5 Ratings

DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.

11 Ratings

RingDNA calls itself a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, RingDNA's Intelligent Dialer for Salesforce aims to help outbound sales reps use RingDNA to make more calls, connect with up to 400% more prospects, and fully automate voicemails. Par…

3 Ratings

Phonexa provides an All-In-One Platform technology solution that aims to optimize lead generation initiatives and increase ROI for marketing initiates. The vendor says the cloud-based platform optimizes web lead, call lead, and e-mail marketing campaigns, by delivering robust data analytic tools, gr…

10 Ratings

Freshcaller is a call center software for startups and small teams. Freshcaller lets businesses / teams set-up and run a powerful call center without spending a lot of time and money. It is suited for phone teams of size 1- 30.You can create custom greeting texts based on specific call scenarios. Th…

4 Ratings

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as c…

1 Ratings

CrazyCall is a cloud-based app that is designed to help contact centers and sales teams boost the performance of their outbound and inbound projects.CrazyCall requires no download or technical skills. According to the vendor, users can start making and receiving calls directly in their browser withi…

3 Ratings

LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed decisions ab…

2 Ratings

Ringostat is a call tracking solution that provides detailed statistics on calls and easy integration with many common CRM systems, automation systems of contextual advertising, other web services and applications. The vendors says the product ensures a high level of convenience, efficiency and unde…

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Callcap is a fully-featured call tracking solution built to determine which marketing avenues are most effective to maximize gain on advertising investment with real-time analytics, call recording, and detailed call records.

We don't have enough ratings and reviews to provide an overall score.

Callmodo is a call tracking software for both online and offline marketing and that can track calls across channels.

We don't have enough ratings and reviews to provide an overall score.

AvidTrak is a call tracking solution available for both offline and online tracking with features such as tracking numbers, third-party marketing integrations, tag management, and call routing.

We don't have enough ratings and reviews to provide an overall score.

Callbutton is a call tracking solution built around custom call trackign and reporting.

We don't have enough ratings and reviews to provide an overall score.

Addsource is a call tracking platform built to test the effectiveness of advertising by learning customer behavior, analytics, and measuring cost-per-order.

We don't have enough ratings and reviews to provide an overall score.

Retreaver is a call tracking solution that integrates into existing marketing automation platforms such as Oracle and Salesforce driven by powerful analytics and integrated security.

We don't have enough ratings and reviews to provide an overall score.

Keymetric is a call tracking solution built around call analytics, unlimited source and keyword call tracking.

We don't have enough ratings and reviews to provide an overall score.

Exotel is a call tracking solution with real-time notifications and analytics, multi-level IVR, and call recording capabilities.

We don't have enough ratings and reviews to provide an overall score.

Century Interactive is a call tracking solution with features such as inbound, outbound, and website call tracking, human call categorization, and dynamic call routing.

We don't have enough ratings and reviews to provide an overall score.

Mediahawk is a call tracking solution with features such as visitor and static call tracking, call recording, and real-time reporting.

We don't have enough ratings and reviews to provide an overall score.

Phonami is a call tracking solution built as an integration into commonly-used customer relationship management (CRM) solutions such as Salesforce and Salesforce1.