Call Tracking Software

Call Tracking Software Overview

Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.


Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.


Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.

Top Rated Call Tracking Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Call Tracking Products

(1-25 of 49) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
CallRail

CallRail

Customer Verified
Top Rated

CallRail offers phone call tracking, recording and analytics.

Invoca

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…

ServiceTitan

ServiceTitan is a cloud-based field service management solution. The platform includes CRM, intelligent dispatch, comprehensive reporting, marketing management tools, mobile connectivity for field techs, and QuickBooks integration. The platform's core product offers advanced job…

Revenue.io (formerly RingDNA)

Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects,…

Key Features

  • Call notes & tags (11)
    94%
    9.4
  • Contact preview (11)
    85%
    8.5
  • Dialer-CRM integration (11)
    85%
    8.5
CallTrackingMetrics

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

DialogTech

DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.

Marchex

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products…

PhoneBurner

PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.

CallSource

CallSource offers a suite of call tracking, reporting, and analytics products aimed at optimizing sales and marketing calls. Features include call recording and tracking, call analytics, and performance evaluation.

Convirza

Convirza is a call tracking solution with features such as call recording, push-button accountability, and close rate tracking for every call.

Freshdesk Contact Center (Formerly Freshcaller)

Freshdesk Contact Center ( Formerly Freshcaller) is a call center software for startups and small teams. Freshcaller aims to enable businesses / teams set-up and run a call center without spending a lot of time and money. It is suited for phone teams of size 1- 30.Users can create…

Phonexa

Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize inbound web and call campaigns, and outbound call, email, and SMS campaigns, all while having the ability to enhance consumer journey every step of the way. Complete with seven turnkey solutions,…

Call Box

Century Interactive is a call tracking solution with features such as inbound, outbound, and website call tracking, human call categorization, and dynamic call routing.

ActiveDEMAND

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business…

LeadsPedia

LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed…

Exotel

Exotel is a call tracking solution with real-time notifications and analytics, multi-level IVR, and call recording capabilities.

Retreaver

Retreaver is a call tracking solution that integrates into existing marketing automation platforms such as Oracle and Salesforce driven by powerful analytics and integrated security.

CrazyCall

CrazyCall is a cloud-based app that is designed to help contact centers and sales teams boost the performance of their outbound and inbound projects.CrazyCall requires no download or technical skills. According to the vendor, users can start making and receiving calls directly in…

Telmetrics

Telmetrics is a call tracking solution built to give marketing teams insight for campaign performance with unique phone numbers for campaigns across channels.

Ringostat

Ringostat is a call tracking, end-to-end analytics, calling, and messaging platform. The vendor states that it helps to optimize marketing considering the cost recovery, as well as build effective communication with customers and increase sales. They describe Ringostat as the only…

JustCall

JustCall is a cloud-based phone system designed to help businesses get phone numbers (in 58 countries) and make, receive and track calls from a web app, mobile apps or desktop apps. According to the vendor, it solves all the telephony requirements for an organization’s sales, support,…

AddSource

Addsource is a call tracking platform built to test the effectiveness of advertising by learning customer behavior, analytics, and measuring cost-per-order.

KeyMetric

Keymetric is a call tracking solution built around call analytics, unlimited source and keyword call tracking.

Mediahawk

Mediahawk is a call tracking solution with features such as visitor and static call tracking, call recording, and real-time reporting.

Callcap

Callcap is a fully-featured call tracking solution built to determine which marketing avenues are most effective to maximize gain on advertising investment with real-time analytics, call recording, and detailed call records.

Learn More About Call Tracking Software

What is Call Tracking Software?

Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.


Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.


Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.

Call Tracking Software Features & Capabilities

Call tracking applications include the following features:

  • Attribution matching inbound calls to digital ad campaign

  • Dynamic insertion of tracking number

  • Call conversion tracking

  • Caller intelligence (e.g. demographics, caller prior behavior)

  • Intelligent call routing

  • In-call analytics

  • Call recording and transcript

  • Sales and service guidance

  • Sales and service performance analytics

  • Lead scoring

  • Reporting dashboard

Integrations

Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.


For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.

Pricing Information

Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting

Frequently Asked Questions

What does call tracking software do?

Call tracking software allows businesses to track where calls are coming from. These tools attach a unique number to individual advertisements or calls to action (CTAs) on websites to identify the exact source of an inbound call. This enables businesses to do marketing attribution. Many call tracking tools provide some level of call analytics as well, such as conversation intelligence and conversion tracking.

What are the benefits of using call tracking software?

Call tracking software can benefit businesses in a few key ways: it can help make agents and service teams more efficient by streamlining inbound call routing. It also allows marketers to track which advertisement or CTA is bringing in the most inbound calls and is, therefore, the most successful. Features like call recording and conversation intelligence help agents become more productive and increase their performance.

How much does call tracking software cost?

Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.

Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.

What are the best call tracking products?

Top Rated call tracking product include: