COLIN

COLIN is a Media Management Tool designed to assist press office teams in managing and streamlining their communications during crises or events. According to the vendor, it enables consistent messaging and traceability of all incoming and outgoing communications to media outlets and the public. COLIN is targeted at government or private sector organizations with teams of 5+ people, including press office teams, government agencies, public relations professionals, crisis management teams, and media relations specialists.

Key Features

Government-Ready: According to the vendor, COLIN is accredited to OFFICIAL-SENSITIVE and allows tagging content by government or policy owners. It is said to ensure compliance with government data security and governance requirements.

Proactive Forecasting: The vendor claims that COLIN provides proactive media management and team awareness, helping press office teams plan ahead and be prepared for press interest or potential news opportunities.

Flexible & Adaptive: According to the vendor, COLIN allows users to multitask by easily researching, partially entering data, and viewing dashboards simultaneously. It is claimed to eliminate the need for page loads, ensuring smooth and efficient workflow.

Interview Bid Handling: The vendor states that COLIN enables the compilation of contact sheets of interview bids for key stakeholders, helping manage and coordinate interview requests from the media.

Task Management: According to the vendor, COLIN allows the maintenance of lists of outstanding items and the ability to reassign them to colleagues, helping track and manage tasks within the press office team.

Journalist Contact Database: COLIN provides a database of regular media contacts referenced in call logs, allowing easy tracking and retrieval of past communications with journalists, according to the vendor.

Organizational Knowledgebase: The vendor claims that COLIN helps keep track of conversations with the media as an organization, enabling easy access to relevant information overnight or after team members have left.

PR Planner & Calendar: According to the vendor, COLIN facilitates easy management of resource requirements and evaluation of effectiveness, helping plan and schedule media campaigns and activities.

Easy to use: The vendor states that COLIN is an intuitive system that users can quickly navigate without the need for training, allowing press office teams to start working right away.

Press Office Teams: According to the vendor, COLIN enables specialist teams to self-manage key content areas within the press office, providing collaboration and coordination tools for effective team communication.